You may think search engine optimization is all about getting your business higher rankings in search engines, and while that’s a big part of what we do, there’s so much more! For instance, did you know that as an Omaha SEO company, we here at Big Red SEO can optimize your search engine listings to make the most of the rankings you already have?
Putting some of the focus in your search engine optimization strategy into increasing your click-through rates (or CTRs) can often have a huge difference on your bottom line, sometimes more so than a 1 or 2 position jump in your rankings!
So without further ado, read on as our Omaha SEO team tells you how we can optimize your search engine listings and significantly improve your business’ click-through rates!
In Omaha SEO, CTRs are Important
You can learn a lot about how you can improve your business’ online presence by looking at your click-through rates. If you don’t know, your business website’s click-through rate is the percentage of people who actually click on your listing when it appears in the search engine rankings. Achieving high rankings is one thing, but making the copy that appears in those listings as click-worthy as possible is the next step to more traffic, leads, and eventually sales!
Optimizing Your Page Titles
So where can you start? How about at the beginning? Your page title is the first thing people see when they look at your listing in the search engine results pages (SERPs), so you should use this opportunity to make a great first impression.
Consider it kind of like the sign right above your store. Unless you clearly state what your business is and why people should check you out, no one’s going to come in. The same goes for your website. Don’t simply put the name of your business, “Joe’s Shop.” This isn’t selling your business because nobody knows who Joe is or what he’s selling. Include any and all information that will fit in the title: “Joe’s Shop – Specialty Pet Bowls and More! – Omaha, NE.” You get the idea here; being as specific as possible with your page titles can help you boost your clicks.
We’ll add here that it’s important to have unique page titles for every page of your website. So don’t simply copy and paste your one great page title across your entire site–this can confuse search engines and lead to poor user experience. Instead, create original, snappy page titles that reflect each page’s unique content.
Invite Clicks with Value Propositions
If your CTRs are still not as good as they could be after you tweak your page titles, it’s time to look a little further and consider your page meta descriptions. Meta descriptions are the text that appears just below the page title in your listing on the SERP. As with your page titles, your meta descriptions are an opportunity to connect with potential customers and tell them why your business is the best to satisfy their needs.
That involves giving them a value proposition in your meta description. Remember, a potential visitor is giving you something very important when they click on your listing; their time and attention. Whether you’re offering them knowledge, a special deal, or a product no one else has, make sure you acknowledge the importance of a visitor’s time by letting them know exactly what they’ll get if they click through.
Here at Big Red SEO, our Omaha SEO experts are great at coming up with meta description value propositions that showcase your business’ personality and convey how users will benefit from visiting your website!
Note: The space you have to include everything you need in your meta descriptions is very small. SEO best practices say that your title should be no more than 55 characters and meta descriptions should be no more than 156 characters, which is only a little longer than a tweet.
Contact Big Red SEO at (402) 522-6468!
Starting with your page titles and meta descriptions, there are many ways to optimize your business listings in the search engine results pages. This attention to detail can go a long way to enhancing your click-through rates, which in turn results in more people viewing your website, learning about your products and services, and can even lead to increased conversions! If you have questions about how you can improve your listings in the SERPs, give our Omaha SEO experts at Big Red SEO a call today at (402) 522-6468, or fill out our online contact form for a free website audit!