Internet Marketing 101: How to Recover a Google Penalty
There have been plenty of articles written about how to go about cleaning up your website after you receive a manual action penalty from Google, but our Omaha search engine optimization team at Big Red SEO want to take some time to talk about what happens after that penalty’s been lifted. How fast can you expect to regain the rankings you lost? Because the answer depends on a lot of variables, many business owners have unrealistic expectations of the time it takes to recover from a manual action penalty. To clear up the confusion, our team of internet marketing professionals in Omaha will explain exactly what to expect when recovering from a link-based penalty.
So You Got a Link-Based Penalty, Now What?
Whether you’ve hired a back-alley internet marketing company that’s promised to make you #1 on Google by engaging in black hat techniques such as buying links and link wheels, or you’ve been the victim of a linking scheme outside your control, you’ve recently found yourself with a manual action penalty from Google.
In the aftermath, you’ve done everything you’re supposed to do—you’ve performed a thorough backlink audit, identified all unnatural links to your website, and you’ve had them either removed or disavowed. You’ve sent in your reconsideration request and Google has withdrawn the penalty after finding everything on your site natural and spotless.
At this point, you might expect your rankings to bounce right back up to pre-penalty levels, but as a professional internet marketing company in Omaha, our Big Red SEO team wants you to be aware that that’s not the case. Businesses that have suffered ranking losses because of manual penalties generally don’t achieve the rankings they had before, at least not in the short term.
Why Your SEO Rankings Don’t Return Immediately
After you’ve finished scrubbing your site of all the unnatural links that led to the penalty, your rankings after the penalty is lifted have as much to do with what’s left after the clean-up as what you removed. In other words, you may have had hundreds or thousands of bad-quality links propping up your rankings, but after you remove them you may have few legitimate links left to give you credit.
You may be asking yourself at this point what the purpose of all that clean-up was if your rankings are just going to be as bad with the penalty lifted as they were when it was enforced.
This is short-term thinking at its finest!
The real reason that cleaning up your website and getting your manual action penalties lifted is great for your search engine optimization efforts is that it lays a groundwork to real renewal and growth for your online business. With a firm foundation to rest on, the sky is the limit for your Omaha SEO!
Contact Big Red SEO at (402) 522-6468
Our internet marketing experts at Big Red SEO know how frustrating it can be for small business owners to find their websites penalized. Having your website drop off the first page of Google, especially in a highly competitive industry, can be very bad news for your business, and after cleaning up your website all you want is for things to return to normal as quickly as possible.
While you’re on the road to recovery from a Google manual action penalty, it’s important to look at your long-term goals in order to reach the top again. By focusing on the fundamentals of search engine optimization, creating well-written, useful content that others in your industry will want to link to naturally and optimizing your web pages so Google can index your site easily and accurately, you can begin building your company’s reputation as an industry leader!
If you’ve found yourself in the aftermath of a link-based manual action penalty from Google and you want an internet marketing partner who can get you back on the road to success, give Big Red SEO a call today at (402) 522-6468. We’re a white hat SEO company with one goal in mind—helping you become a leader in your industry!