An Internet Marketing Company Talks Business Websites
Whether you’ve just started a business and want an SEO-friendly website to go with it, or you’ve been in the game for a while but you’re not ranking very well in Google and you’re thinking your website could be better, you’re in luck! Here at Big Red SEO, a web design and internet marketing company in Omaha, we specialize in web design and search engine optimization, which means that we can build your custom website and populate it with content that gets you noticed by potential customers and search engines. Today we’ll take you through the steps we like to follow when creating your business website from the ground up so you’ll know what to expect. It can be a complicated process, but it’s what we do every day!
Step 1—You Need a Hosting Provider
Every website on the internet needs to be hosted on a server. A web hosting company has the equipment to store your website and make it accessible to anyone who wants to find it on the internet. The main reason to use a hosting service if you own a small business is that these services come with their own email accounts. Why is this important? If you’re running a small business, our web design and internet marketing company knows that it’s definitely more professional to have your own customized email account based on your business domain than one from Gmail or Yahoo!.
You have many options in terms of web hosting services, so you should do some research to figure out the best one for you. For instance, while it might seem that some big hosting companies offer a better deal, they can often be less reliable and responsive than smaller hosting companies. The same is true at small companies that might not have the support power in place. Test and adapt. Nobody says you can’t switch providers down the road.
Step 2—You Need a Content Management System (CMS)
This sounds like a complex technical term, but really it’s fairly simple. If you’ve ever heard of WordPress, Drupal, or Joomla, you’ve heard of a CMS. If you have heard of these content management systems, you may think that they’re made only for blogging, but they’re capable of so much more.
For instance, our internet marketing company often uses WordPress to make custom websites for our clients either from scratch or based on themes (more on these later). WordPress is an extremely customizable platform in which we can develop all kinds of static pages that describe your business, provide calls-to-action, and display products and services with e-commerce capabilities. That being said, blogging is also an important part of what our web design and internet marketing company does, and WordPress handles this functionality very well.
Step 3—Decide on a Custom Website or a Template Theme
Things have changed a lot since business websites were a new idea. You can still create a custom website from the ground up, and we at Big Red SEO have handled many projects like this. With a completely custom website you can decide exactly how you want your website to look and what you want it to do, and our professional website designers can make any vision a reality.
Another option you have if you don’t want to reinvent the wheel are customizable themes. Customizable themes are great for budget-conscious businesses as you can start with an attractive design which we at Big Red SEO can customize for you as necessary. We here at Big Red SEO work with WordPress themes all the time when we’re designing or redesigning our clients’ websites—we can work with you to find the perfect theme for your business website, and if you want custom functionality, we can do that, too!
Step 4—You Need to Fill Your Website with Great Content
Once our web design and internet marketing company has built you an attractive custom website, what’s the next step? Much like a blank piece of paper, your website needs to get filled with great content that describes your business, products, and services, and makes it easy for visitors to find the information they’re looking for and buy what you’re selling!
Our content creation experts can work with you to populate your new website with professionally-written copy that reflects your business’ values and personality, and we also offer ongoing content creation services for your company blog. As an internet marketing company, we know that having regularly updated content is key to higher search engine rankings, and we want to help get you there.
Contact Big Red SEO Today at (402) 522-6468
We hope that this article has given you a good idea of the process we go through when creating or revamping your business website. As a leading web design and internet marketing company in Omaha, Big Red SEO has the experience to build you a fantastic custom website that’s easily found on search engines like Google, Yahoo!, and Bing. There’s a lot that goes into this process, but like we said, it’s what we love to do and we do it every day! Contact Big Red SEO at (402) 522-6468 and we’ll get started building your business website today!