When you listen to professionals talking about internet marketing in Omaha, the first buzzword you generally hear is “content,” as in “Content is King.” That’s all well and good, of course, but not if you only take it to mean that your business should flood the internet with blog posts without any concern as to who’s reading them.
The success of your internet marketing strategy definitely depends on how regularly you put out content, but you can’t stop there—it also matters who your audience is and how your content is helping them see the value of what you’re selling. That’s where a professional company for internet marketing in Omaha can come in and help your company succeed.
The Importance of a Custom Content Strategy
Who is your ideal customer? If you haven’t thought about this in a while, or haven’t ever actually pinned down who’s most likely to buy your products or services, you should realize that this is the one thing you absolutely need to do for your internet marketing strategy to work.
Our content marketing team at Big Red SEO can help you develop a content strategy that targets these particular people, which means that you won’t be wasting your time and hard-earned money on developing content for the masses. Content is important for search engine optimization, but you need to have a targeted strategy for developing content that leads to targeted traffic!
We talk to many business owners who are interested in internet marketing in Omaha, but insist that they don’t have a target market and don’t need one, because they want to sell their product or service to “everyone.”
We think this is a huge mistake. No matter how much you think that you don’t have a target market, the fact is that there will always be certain segments of the population that are more likely to be interested in what you have to offer, and you should be tailoring your content toward those segments.
The 3 Pillars of Great Custom Content
To attract the right readership to your business blog (those who are already interested in what you’re selling and don’t require a lot of effort to convert), you have to develop content with 3 characteristics:
- Originality: Any content you write for your business blog should be 100% original, and that doesn’t just mean avoiding direct plagiarism from other sources. If you’re in a highly competitive or niche industry that makes it hard to regularly find things to write about, think about what your company (and only your company) brings to the table. How are you best equipped to solve your customers’ problems?
- Helpfulness: Your content needs to be centered on solving the problems your customers have, which is the reason they’ve sought you out in the first place. Answering frequently asked or should ask questions, offering how-to’s, and giving industry-relevant advice are the first step to establishing your company’s authority and trustworthiness, which makes your readers more likely to rely on you when they need your services.
- Engaging: From headline to call-to-action, you need to give your audience compelling reasons to keep reading. In order to be engaging, your content needs to be original (meaning that your readers can’t get the information anywhere else on the internet) and helpful, but that’s not all there is to it. To be engaging, you also have to relate to your readers on a personal level, knowing what interests them and how to talk to them.
Contact Big Red SEO for Internet Marketing in Omaha
We here at Big Red SEO hope that you understand how important knowing who your ideal audience is to the process of internet marketing in Omaha. We know that not every business has the time, personnel, or resources to create a comprehensive content strategy on their own, and that’s why we offer content creation services for small to medium-sized businesses. We can help you identify your target market and develop content that gets you noticed on leading search engines like Google, Yahoo!, and Bing. Call our team today at (402) 522-6468 to get started!