A common question we are approached with in all of our SEO Prospect Meetings is, “Is PPC Right for Us?”. There are several tactics and strategies we think every company (local or national) should try to find out what the perfect marketing niche is. Pay Per Click is a very popular lead generating outlet that several small, medium and big shops are familiar with.
As an Organic SEO Company, we get approached often by companies that do not see the results they were looking for in their PPC Campaign. We can guarantee if you don’t take the time to learn the tool you will lose money and feel a level of frustration that has you never wanting to try Pay Per Click Ads again. The first question you have to ask yourself is, “are you looking for instant results or results that will build with time?”
Is PPC More Cost Effective than Organic SEO?
As a general rule of thumb we say, it could be! There is no black and white answer in either PPC or Organic SEO. Today, one thing can work perfectly and tomorrow you might have to tweak your internet marketing plan. When a Pay Per Click Ad is done correctly you can make money. Campaigns like Pay Per Click Ads are very popular in the fact that the results are immediate. The more money you put toward the campaign the more clicks you can receive. The question is, “do you have the extra money to spend to get more business in the door or do you prefer to have a more proactive approach like organic SEO?”
We invite you to try looking at Search Engine Optimization (SEO) from a different perspective. If you are a local towing company it might make more sense for you to do PPC as people who are stranded on the side of the road will use a search engine on their cell phone to find the closest towing company. When a driver is on the side of the road frustrated and stressed out they more than likely will click the first company they see to get relief. Another industry we have found benefits from PPC the best is the real estate industry.
Try Split Testing – It Really Works!
To find the best answer to, “Is PPC (Pay Per Click) right for your company?” is to try it. Do some split testing with your content, with promotions and target different audiences looking for your services. Several companies in Omaha will put a discount in their PPC Ad as their customers love discounts. Other industries prefer to show how they are the expert by offering short snippets of sound advice or suggestions and mention they offer free consultation. Test your company and find out what the best message is to get clicks to your website. Every quarter, Search Engines like Google, will send out a voucher of a certain amount for you to test their services. If you have a few hundred dollars to spare from your marketing funds try PPC.
Pay Attention to On-Site Optimization!
In the World of PPC (Pay Per Click) Ads you can get very overwhelmed by the amount of information that Google will throw your way. Several people will get frustrated out the gate as they have no clue where to start. Google has attempted to make selecting your keywords for a Pay Per Click Ads Campaign as simple as possible. Unfortunately, they have made some sections too simple. Be sure to do your research on what they suggest versus what makes sense for your industry. Remember the keyword you think is best is not always ideal. Learn more from the right keywords in our “KEI, Another Acronym Within SEO” article. A local roofing company wanted to go after the keyword “windows” and could not figure out why each click would cost $35. The word “windows” is so generic that the search engines were pulling the software ‘windows’ into the search engine results page resulting in the roofing company paying more as the software ‘windows’ is a very popular search term.
Be Sure to Prepare Your Website for PPC (Pay Per Click)!
A simple tip we recommend at Big Red SEO is if you are looking to try Pay Per Click Ads be sure that the keyword you are targeting is in the content of your website. You can see a reduction in the cost of each click for a keyword if the selected word is relevant to your website. This tip will also help the organic ranking of your website. As we have mentioned in previous blog articles, install an SEO plug-in to optimize your site. Paying attention to your title tag and meta descriptions will do wonders for your PPC Ad Campaign.
Call Big Red SEO Today!
At Big Red SEO, our mission is to help businesses be found where their customers are looking. We strive to get the results your company deserve. If you need help with local search strategies and tactics feel free to contact us at (402) 522-6468.