KEI, Another Acronym Within SEO

SEO_Big Red SEOHave you completed a  KEI report on the words currently being used on your website? Having fresh and quality content has been drilled into our heads over and over but you must realize that there is more than one factor in the equation of successful SEO. You must research the words you plan to use or are currently using.

A KEI is one activity you should be performing quite often. In a nut shell, KEI stands for Keyword Effectiveness Index. It helps point out which keywords are the most effective and valuable.

The Keyword Effectiveness Index will point out which keywords have the higher searches versus the lower ranking competition (i.e. the most effective words for your Omaha Search Engine Optimization Campaign). The ultimate keyword will have a KEI ranking of 1.0 and above. The higher the KEI, the more chances your site will rank for the word

Targeting the Correct Keywords

A high KEI does not guarantee an increase in traffic that will convert into sales. Someone might access a main website page to get to the blog page versus using the blog login page. This is very common, as the URL for a homepage is easier to remember. This can cause a fluctuation in the report, as the results show a high level of traffic on the main page. But not all the visitors to the main site have the intention of buying a product. Instead, they take the easiest shortcut to get where they are going. Arm yourself by knowing what a client is searching for so you can target the correct keywords.

If you go from page 500 to page 100 in search results, be sure to pat yourself on the back. That is a great accomplishment with hard work involved. To go from page 100 to 50, or page 3 to page 1 can possibly include more work.  Increasing rank could become harder and take more time to achieve, especially if you are going against a big competitor that might have a full time SEO team on staff.

Contact Big Red SEO Today!

In closing, the combination of fresh content, strong authoritative links along with your high KEI keywords will help in performing a successful SEO Campaign. Target the higher KEI words revelant to your company so you can be on the front page when your products or services are needed. If you have questions about SEO services or KEI reports, please feel free to contact us at Big Red SEO. We can help you get the results you deserve!

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email
Check Out These Other Articles

Omaha SEO Kick Start Campaign-Website Modifications

Yesterday we introduced what an Omaha Kick Start Campaign was, while providing a description of On-Site SEO (Copy Editing Website). As mentioned before, having a website created is not the same thing as optimizing a website. Several times an Omaha Web Design Company will state that they include SEO within the website design. We have found more times than not that the

Making the Homepage a Focused Experience in 2014

Whether you’ve pledged to start working out, eat less junk food, read more, or volunteer in your community, the new year is a time for change, and our web design and SEO team at Big Red SEO wants you to also consider changing up the way you think about your homepage. Google’s recent changes, coupled with a decisive shift in

The Bad in Omaha NE SEO “Guaranteed Results”

So, you have a website built and all your products up and running and you come across an Omaha SEO Company that is guaranteeing top ranking search engine results within a set timeline of 30 to 60 days. The mistake made by business owners that sign on with SEO companies guaranteeing high Search Engine Optimization results is that this deal is too good too

Close Menu
×
×

Cart