Do you ever wonder if you are doing everything right for your SEO and don’t know the next step to take? Honestly, if you have increased traffic on your website and/or increased sales, then good news, your SEO is working! However, if you do not, you’re probably wondering, “How do I get to increased traffic and sales?”
Here are a few suggestions our team at Big Red SEO thinks might help.
The Truth about Rankings
Rankings are always changing, so reviewing ranking reports is not necessarily accurate, as the rankings could have shifted within a 24 hour timeframe. In addition, just because you rank high for a specific keyword does not mean that keyword has active traffic (i.e., potential customers viewing that keyword).
The goal with ranking is to view the big picture and ensure your online presence covers several keywords that are actively receiving traffic along with keywords that potentially have low traffic, which we often call the “low hanging fruit”.
It’s important to note that just because your business is ranked #1 for a keyword, this ranking position does not mean that the phone will automatically ring.
Keywords 411- What you need to know
As SEO professionals, we recommend getting keyword research done by someone who knows what they are doing. While tools out there can help you select keywords, sometimes you can get lost in the data and/or spin your wheels chasing after keywords that have no traffic or are irrelevant to the growth you wish to experience.
If you opt to do keyword research yourself, we recommend looking at your competitors (don’t just view their website, do actual research and look at the data for the last year – three years.
Again, pick relevant keywords that receive traffic today and also sprinkle in unique keywords you would like to rank for within your field of expertise. In order to do that you should research keywords that get the most traffic. The keywords you use should reflect those that a person would use when searching for your particular company. Then, categorize your keywords into navigation that is user friendly. Do not use Flash or JavaScript links; they are not search engine friendly.
Audience Matters in Content Creation
Be sure you know your target audience whenever you are writing content for your website. DO NOT keyword stuff, as you can confuse your audience, keyword stuffing can cause frustration and make your website look messy. Our Omaha web design team recommends that your website should be unique and eye pleasing enough that others will want to link to your site. The more links you get from others, the higher search engines will position you in searches.
Have questions on how to create links? Check out your current connections, whether online or personally, other people and business owners can help get the word out about your website.
Social Media is the Key
While the majority of this article focuses on SEO, social media is also very important. Even though search engines do not count social media sites for your rankings. These accounts can provide exposure to a different type of clientele. It is still essential to have at least a Facebook, and maybe a Twitter account for your business. Share your page with your friends and family and they will in turn share it with their friends and family. The word will be out faster than you know it!
The Heart of Analytics
Review your analytics to see how much traffic you are getting. You have to stay on top of your SEO efforts, changes sometimes happen on a daily basis or at a minimum weekly basis. Remember, when it comes to SEO, there are some cases where what you apply might not get traction immediately or the first time, so be patient and be consistent in your SEO efforts.
When it comes to any SEO campaign or strategy, you have to be open to trying different techniques, and content styles, and update schedules to truly see what works for your business and industry.
Contact Big Red SEO Today for More Information at 402-522-6468!
If you would like more information or help with your own website, call a successful and experienced Omaha SEO Company. We would be happy to hear from you and share ways you can get your business going in the right direction. Our goal is to get your website into the right place where your potential customers will be looking so you get more money in the bank. Feel free to contact us today!