How Do You Know If Your SEO Campaign is Successful?

Successful SEO CampaignDo you ever wonder if you are doing everything right for you SEO and don’t know the next step to take? Honestly, if you have increased traffic on your website and/or increased sales, then good news, your SEO is working! However, if you do not, you’re probably wondering, “How do I get to increased traffic and sales?”

Here are a few suggestions our team at Big Red SEO thinks might help.

The Truth about Rankings

Do not believe just what your rankings are. Rankings are always changing and are not necessarily accurate. Rankings do not convert into sales. You could have low rankings and yet high sales. Or high rankings and low sales. Which would you rather have? So do not worry if your rankings aren’t where you think they should be.

Keywords 411- What you need to know

Pick keywords that are unique and relevant to your website and field of expertise. In order to do that you should research keywords that get the most traffic. The keywords you use should reflect those that a person would use when searching for your particular company. Then, categorize your keywords into navigation that is user friendly. Do not use Flash or JavaScript links; they are not search engine friendly.

Audience Matters in Content Creation

Be sure you know your target audience whenever you are writing content for your website. DO NOT keyword stuff, as you can confuse your audience, keyword stuffing can cause frustration and make your website look messy. Our Omaha web design team recommends that your website should be unique and eye pleasing enough that others will want to link to your site. The more links you get from others, the higher search engines will position you in searches.

Have questions on how to create links? Check out your current connections, whether online or personally, other people and business owners can help get the word out about your website.

Social Media is the Key

While the majority of this article focuses on SEO, social media is also very important. Even though search engines do not count social media sites for your rankings. These accounts can provide exposure to a different type of clientele. It is still essential to have at least a Facebook, and maybe a Twitter account for your business. Share your page with your friends and family and they will in turn share it with their friends and family. The word will be out faster than you know it!

The Heart of Analytics

Review your analytics to see how much traffic you are getting. You have to stay on top of your SEO efforts, changes sometimes happen on a daily basis. As in some cases, what you try will not always work the first time. You have to try different plans. Technology is constantly changing, eventually something will work very well.

Contact Big Red SEO Today for More Information at 402-522-6468!

If you would like more information or help with your own website, call a successful and experienced Omaha SEO Company. We would be happy to hear from you and get your business going in the right direction. Our goal is to get your website into the right place where your potential customers will be looking. We want you to be noticed and we offer industry exclusivity, which means we will not work with any of your competitors. We focus just on you. How cool is that?! Feel free to contact us today!

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email
Check Out These Other Articles

Conversion, Bounce and CTR Look for Specific SEO Metrics

To determine if your search engine optimization campaign is working, measuring the conversion, bounce rate and click though can help. We focus on measuring, then managing the metrics that correspond directly to meaningful gains for your business, organization or website. As mentioned in our article “Does PageRank Even Matter Anymore?” focusing only on ranking signals can be very misleading. At Big

The ‘Magic’ Tricks of Web Design, Part 2

In our last installment of “The ‘Magic’ Tricks of Web Design,” our  Big Red SEO web design team talked about two common principles, Visual Hierarchy and Divine Proportions, that work like magic to enhance the look and visitor experience your website provides. Today we’ll go back behind the curtain and reveal a few more secrets to polish your website and up

Time to Let Go of Your Logo Web Designer?

With the exception of the image of his or her own children, nothing should give a business owner more joy than staring at their outstanding business logo. There are times when a business and a logo web designer simply can not see eye to eye in regarding to a logo vision. Instead of feeling frustrated or accepting a logo that