Let Your Customers Steer the Business…Sometimes!

May 15, 2014
by Kimberly Treacy

    SEO_Big Red SEOAt Big Red SEO, we understand that when you first established your business you more than likely had a clear vision of what you wanted, where you were headed for success, in addition to what you didn’t want for your company. Many companies are right in line with where you were, including Big Red SEO. The challenge is when you strive to achieve only your goals and visions, you might be missing out on something more. We realize that after all that hard work, it might be hard to let up a little and allow your customers to influence some of your business decisions.

    Today, our search engine optimization team at Big Red SEO in Omaha are here to help you start listening to your customers and letting them tell you what they want. Read on to learn from the best local SEO company why when it comes to internet marketing, it’s never been easier, wiser, or more profitable to listen to what your customers want and take action to make those things happen for them.

    Consumer Preference Can Take Down the Biggest and Best

    It might seem unlikely—customer opinion actually influences big businesses?! And that hunch is often correct. Many companies send out surveys and hold focus groups, essentially pretending to be interested in customer feedback. In the end, though, they are reluctant to change and resistant to taking the risk of stepping too far outside their vision to please customers.

    Take Coca-Cola for example. In 1985, they decided to change their formula despite the fact that up to 12 percent of participants in their focus groups had said they would be angry if the original recipe was changed. Instead, the company chose to change the formula based on taste tests alone, and were faced with the task of reversing and overhauling their entire marketing plan when customers chose to stop drinking it.

    Adapt to Customer Wishes and Prosper

    To stick with the beverage motif, let’s take a look at Beverages and More, a regional chain found in California, Washington, and Arizona. The company actually decided to formally change its name to Bevmo when they realized that is what they were affectionately being referred to by customers. Although it wasn’t part of the plan in 1994, it became part of their brand new look in 2001.

    Now Be Careful, Change Isn’t Always Best

    Our search engine optimization team at Big Red SEO in Omaha isn’t saying that you should change your entire business model on a whim, or make significant amendments when you get the first piece of customer opinion, or even the first 50. If you do that, you could end up zigging and zagging your business into the ground since it’s impossible to please everyone. That being said, though, We at Big Red SEO believe that the most forward-thinking companies are ones who are open-minded enough to actually listen to their customer communities and consider changes based on customer desires and needs.

    Real-time Customer Preference on Social Media

    In the age of social media, all business owners have a unique opportunity to easily and efficiently monitor their customers. That means that implementing change is quick and easy as well, especially for small businesses. Take advantage of this opportunity by participating fully in social media. At Big Red SEO, we recommend for businesses to start a blog and keep it active, relevant, and on-topic. Also consider beginning an online forum or Q & A section where customers can conveniently drop you a line. Even though our main services at Big Red SEO are optimizing and designing websites, we understand the importance of interacting with your customers on Facebook, Twitter, and other social media platforms so you’re constantly aware of what’s important to them.

    Contact Big Red SEO Today at (402) 522-6468!

    Your customers have the power to help you mold and shape your company into something bigger and better than ever before—if only you’ll let them! Our Omaha search engine optimization specialists at Big Red SEO would be glad to help you take the first step. Contact us today at (402) 522-6468 to hear about how we can get you to the top of the best search engines like Google, Yahoo!, and Bing.

     

    Kimberly Treacy

    About

    Kimberly Treacy (Talbot) is an SEO Guru with a ‘no bullshit’ attitude. As the owner of Big Red SEO, she provides companies of all sizes what they need to know to get their business in front of those looking for their services and products. Big Red SEO is one of the few search engine optimization companies that offers ‘industry exclusivity’ meaning we only work with one company within an industry and their market at a time.