Is Link-Building the Only Answer to More Google Traffic?
At Big Red SEO, a website design and internet marketing company located in Omaha, Nebraska, we understand the need to increase traffic coming in to your website. The bottom line is that increased traffic leads to more conversions, and at one point it seemed like link-building was the only way to build that traffic.
It turns out that things are a bit more complicated than that (who would’ve thought!), and link-building isn’t the only way to increase traffic.
Read on to discover Big Red SEO’s ways to increase traffic to your site without link-building!
Improve User Experience
Improving your users’ experience while they visit your site will help you gain traffic from Google. How do we know? Because we know that Google’s Panda algorithm punishes sites that are low quality and hard to use. Google measures how much a person likes a site by how long they stay on it after clicking, so if you’re seeing sustained high bounce rates on your company website, know that Google sees it, too. Improving your site’s architecture and optimizing its content can lower bounce rates and show Google that your site is high quality.
Use Video Snippets
Video snippets are a very popular online marketing tool. They show up first and our eyes tend to go right to that spot and focus on the play button. However, these snippets are different from author photos because it doesn’t require being connected to your Google+ account. This is a good thing. If you don’t know how to make a video for Google, there are always companies to hire that can take care of the process for you.
Increase Your Site’s Speed
Here at Big Red SEO, our SEO experts want you to realize the importance of website speed. Why have a speedy, well-organized website? It goes back to user satisfaction. Google likes when users are satisfied and it will keep you in their favor. This is only one of a few ranking features that Google has confirmed.
Note: Speed is even more important when users search on a mobile device! Mobile users are generally on-the-go and have less time to wait on slow-loading websites.
If you or your company has a large network on Google+, then whenever you share something, the whole network will see it every time they search with Google. This is what separates Google+ from Facebook and Twitter.
Fun fact: if you share through Google+, these shares will often appear in regular search results as well. Google likes to see you using their products and rewards you for it!
Create New Content
If you are not adding fresh content to your site regularly, Google will see you as irrelevant and stop putting you in search results you otherwise would have shown up in. What do we mean by fresh content? New pages, new (and unique!) blog posts and in-depth articles, and comments on those articles all help to populate your website with useful information that draws new readers in and keeps them coming back.
Follow our lead! At Big Red SEO, our content managers update our blog three to five times a week.
Fill in Your Snippets
It is vital that you fill in your meta tags and title tags. It seems like a lot of work for a small gain, but that work is worth it in the long run. These are the snippets your potential customers will see on a search engine before they click through to your website. If they don’t know what you do, chances are they will not click on you.
It’s especially important to remember that just as duplicate content is bad on your pages, it’s also bad in your snippets. Don’t cut and paste the same information into your tags and expect Google (or your readers) to be impressed.
Contact Big Red SEO Today at (402) 522-6468!
If you have any questions about link-building or would like some guidance on some of the items listed above, then contact Big Red SEO today at (402) 522-6468. We want to send your site to the top of major search engines like Google, Bing, and Yahoo!. Our goal is to help you work smarter, not harder!
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If you have a question or comment about our blog, feel free to write in the comment section below and we’ll get back to you!