You may have noticed that Bing is making a run on Google for search engine supremacy. They’ve gone so far as to state in the past that users actually prefer Bing’s search results to Google’s 2-to-1 in blind tests. This is interesting news, so our local SEO agency decided to take a closer look.
As an internet marketing company that provides search engine optimization services to our clients, we know that both of these search engines are important to the overall SEO strategy, but which search engine do your potential customers prefer to look at for your products or services?
Search Result Relevancy Goes to Google
When it comes to the relevancy of search results to users’ queries, the medal goes to Google. Bing has had problems in the past with the relevancy of its search results, and this problem continues to be reflected in Bing’s overall market share compared to Google. Even with Bing being selected this summer by Apple as their new default search engine, they still have some improvements to make in the relevancy of information provided to searchers.
Here’s the bottom line—when you’re deciding which search engine is more important for your business to be ranked highly in, you have to look at the percentage of total searches being completed by each search engine. As far as relevancy is concerned, users still by a large percentage choose Google.
Social Integration is Bing’s Game
If your company has a big presence on social networks like Facebook and Twitter, it’s helpful to be ranked well by Bing. Bing’s social search functionality integrates its search results with Facebook, so searchers looking for your services can interact with their friends who’ve also had experiences with your brand. If this kind of seamless integration of internet marketing and social media is important to your brand, you’ll want to look to Bing for ways to leverage social relationships for brand awareness.
Our Local SEO Agency Recommends a Google Focus
Despite the fact that Bing has gained a sliver of market territory on Google in the past few years, far more people are still using Google on a daily basis to search for the information they need. According to the latest numbers from comScore, U.S. searches performed on Google in April 2014 comprised 67.6 percent of total searches, while Bing’s share was 18.7 percent.
While Bing’s market share in search has risen in the past few years (by about 3 percent since 2012), it’s a long road to be a serious threat to Google’s dominance. Since Google still outperforms Bing more than 3-to-1 in terms of number of searches performed, our local SEO agency recommends putting your business’ internet marketing focus on Google.
Contact Big Red SEO at (402) 522-6468
Our team at Big Red SEO understands that performing well in all major search engines is important to the long-term success of your business. Our local SEO agency designs white hat SEO strategies that can take your business to the top of search engine rankings in Google, Bing, and Yahoo! We offer industry exclusivity to our clients who utilize our services on a monthly retainer. Give us a call today at (402) 522-6468 to lock out your competition and get started on the right track to increase your online presence!