If you’re setting up an ecommerce website for your business, it’s easy to make small mistakes right from the start that can end up losing you a lot of money.
For instance, our local SEO company has seen many business owners make the mistake of relying solely on “all-in-one” solutions for ecommerce instead of custom-tailoring their web experience for their ideal customers. Sure, these solutions may provide you with a store that’s up and running in a matter of minutes, but that can lead you to believe that everything is hunky-dory and you don’t need to take any extra steps to be successful.
We here at Big Red SEO are here today to tell you that running an ecommerce business takes more than just setting up a store. If you want to attract traffic and revenue to your ecommerce website rather than falling flat on your face, you need to avoid some basic mistakes and enlist the help of a local SEO company that knows how to enhance your online presence. Without further ado, here are the 3 biggest mistakes we’ve seen our ecommerce clients make and how you can avoid them!
Mistake #1: You Make Things Difficult for Shoppers
This is a mistake that can encompass nearly every aspect of your web design. Our local web design company recommends looking at every customer interaction that’s built into your ecommerce site and smooth out areas that you see as unintuitive, tedious, or downright frustrating for your customers. Since you may have a hard time doing this yourself, try having others test your website and provide you comments on their purchasing experience.
For instance, not having enough payment options or asking for too much unneeded information can derail customers in the purchasing process. Top that off with difficult navigation, poor-quality pictures of your products, or product descriptions that don’t answer all of a customer’s potential questions, and you have a recipe for disaster. And what’s worse, once someone decides that your store is too cumbersome to deal with and leaves empty-handed, they’ll likely never return.
Mistake #2: You Don’t Target Specific Customers
If you start your ecommerce website with the idea that the whole world is your target market, you’re guaranteed to end up with a website that appeals to no one. If you’ve never thought to create ideal client personas, our local SEO company says that now’s the time to sit down with a notebook and sketch out exactly who you’re trying to sell your products to. For more information on how to craft customer personas for targeted marketing, read our blog post, “SEO Omaha: Why It’s Best to Know Your Ideal Client.”
You also want to make sure you’re developing content on your ecommerce site that appeals not only to new customers, but to loyal, repeat customers as well. These are two very different but equally important groups–while new visitors to your website account for almost 75 percent of conversions, they come with a high acquisition cost. Repeat customers, on the other hand, require less of a marketing investment as time goes on to complete a sale, making them more profitable in the long-term.
Mistake #3: Your Profit Margins are Too Low
Don’t make the mistake of doing business at a loss! There are many overhead expenses like inventory, shipping, and advertising that can eat away at your profits if you price your products too low. Instead of waiting things out and not making any money until your ecommerce site achieves economies of scale, use alternate methods of enticing visitors to buy, like limited-time discounts, contests, and other incentives. You can also use these tools in conjunction with social media to leverage even more qualified traffic to your website.
Bonus Mistake! You Don’t Pay Attention to Internet Marketing
Just like any other website trying to compete online, your ecommerce site needs the expertise of a local SEO company like Big Red SEO to rise in the search engine rankings. When you’re higher in the search engine results pages (SERPs), you can get more traffic to your site and more conversions for your business, which means more money in your pocket. But this doesn’t just happen on its own. True search engine optimization of your ecommerce site starts with analyzing many data metrics, understanding your target market, and creating content that turns visitors into loyal customers.
Contact Our Local SEO Company at (402) 522-6468!
If you can avoid the mistakes we at Big Red SEO have outlined in this article, you’ll be well on your way to running a successful ecommerce site. We understand that sometimes business owners are just too busy to to focus on these things themselves, and that’s why our local SEO company offers white hat search engine optimization services that get your website noticed by search engines like Google, Yahoo!, and Bing. Give us a call today at (402) 522-6468 or fill out our online contact form for a free website analysis!