In our previous posts on content repurposing, Part 1 and Part 2, our content creation team at Big Red SEO showed you the whys and hows of repurposing. So now that you know the wide range of potential benefits that come from translating your content across all kinds of forms and audiences, in this final installment we’ll walk through some of the top content types from around the web and show you how to make the most of them!
Blogs are where it’s at
Blogs have been around for a long time, and for good reason. They provide a basic yet incredibly versatile form of gathering information into one organized place. Once you’ve been writing for a while, your blog can become a rich compendium of information on your subject that will be of great value to your potential customers or clients. You can use your blog posts to address FAQs, company history, interesting industry factoids, current trends, anything you can think of that adds context and value to your customers’ experience.
Blogs are also a proven lead generator for small businesses, with 126 percent more leads going to those businesses that have them.
Create an eBook or free guide to your industry
Not only does creating an eBook or white paper provide the opportunity to put forth a compelling extended argument for your product or service, but you can often collect valuable visitor information in exchange for this kind of high-value document. The best part is that these documents can be very easy to compile. If you’ve established a well-written blog, you may only need to compile your posts on a given subject, add research detail, a table of contents, images, etc., and you’re set!
Video can be doubly compelling
By adding visual and sound elements to what would otherwise be a text-only presentation, you have the opportunity to increase the emotional appeal of your sales strategy, which is a proven technique to increase your conversions! And contrary to popular belief, you don’t need to be a professional videographer to produce this kind of compelling video. From interviews to infomercials, there are many ways to make video work for your business.
Use infographics and slideshows to streamline big ideas
While you might think that slideshows and infographics are just for presentations, they’re actually a very versatile form of concentrated information delivery—since people are used to slideshows with very little text, this form of content can challenge you to slim down and simplify a complex idea into something digestible in a short time, which is helpful to visitors who aren’t experts in your industry. Big Red SEO says slideshows and infographics cater to visual learners, featuring images and short descriptions, so when your topic lends itself to visual interpretation or could use simplification for your audience, these forms are a good choice.
Contact Big Red SEO Today at (402) 522-6468!
Our content creation team at Big Red SEO in Omaha hopes that this guide to content repurposing has helped you get an understanding of what this technique can do for your business. By using repurposing to extend the great content you’ve already developed, you can reach new customers and begin to look at your industry in fresh new ways!
Our mission at Big Red SEO is to work with our clients in developing content creation, web design, and SEO strategies to make them more visible to potential customers, sending them to the top of search engine rankings on Google, Yahoo!, and Bing. If your business could use more exposure (and whose couldn’t?), contact us today at (402) 522-6468!