What Your Mobile Site Can Learn from Brick-and-Mortar Stores
With our society becoming increasingly reliant on mobile technology, with 28% or more of web traffic coming from smartphones and tablets (a number which is still on the steady rise) and usage of mobile devices expected to surpass even that of desktop computers by 2015, our web design team at Big Red SEO knows that it’s more important now than ever to understand why and how people shop online with mobile devices.
Even as we push forward with new technologies, Big Red SEO, an SEO Company in Omaha, believes that there are valuable lessons mobile-minded businesses can learn from ye olden days of the brick-and-mortar stores.
Location, Location, Location
When you’re thinking of where to put a physical store, location is key. Generally speaking, you want to place yourself in a high-traffic location in a wealthy part of town to get the best results. So what’s the mobile equivalent? Your app on an iPad homescreen is like a prime spot on Rodeo Drive in Los Angeles, simply because it offers more opportunities to be noticed, for customers to come in, peruse, and make a purchase. If you’re in a subfolder on the fourth page of an Android device, you may as well have set up shop on the moon.
The Guy in the Chicken Suit (aka Push Notification)
Now that your business is on that homescreen, let’s take the analogy a little further. You just put up a fancy sign and awning (your app icon), but everybody else has a one of those too. What can you do to set yourself apart from the others? Put a guy out front in a flamboyant costume twirling a sign, that’s your push notification.
Just like in real life, you have to be careful with this technique. If everybody has a Mr. Chicken Suit, then it ceases to be novel or special and people stop noticing. And if you’re too pushy, sending four or more messages a day, you might get deleted. The key here is finding that balance—you want your push notifications to always be useful, amusing, and occasional.
Invest Personally in Your Customers
The best experience a customer can have in a real store is when the owner knows them. She’s recognized, greeted by name and shown around to all her favorite stuff. When done well, personalization is one of the best tools you have to close a sale.
On mobile platforms you can approximate this experience by running a push campaign, maybe offering a discount on products or services that a customer has purchased before or expressed an interest in. If these notifications are handled correctly (by being useful, amusing, and occasional), your customer will notice, and more importantly appreciate, the gesture.
Contact Big Red SEO Today at (402) 522-6468!
As you can see, there’s a lot to be learned from the traditional brick-and-mortar retail market when designing a great mobile experience for your customers. Here at Big Red SEO, our experienced Omaha web design team can help you enhance your online presence through effective search engine optimization and web design strategies. If you have any questions about designing your website, feel free to give our web design team a call today at (402) 522-6468, or go ahead and fill out our quick contact form!