Six Website Audit Steps
Performing a website audit is an important step to start a successful Omaha Search Engine Optimization campaign. If you know what you are looking for, a website audit can be performed in 15 minutes or less. Prior to starting any Omaha SEO Campaign, we perform a website audit.
Below, we have provided five simple steps for a speedy website audit. This audit needs to be performed in various Internet web browsers including: Internet Explore, Chrome, Firefox and many more. At Big Red SEO, we suggest loading the website on a smartphone and/or an iPad to see what an end user would experience on your website. You will want to avoid the slider image taking up the entire iPad device.
First impressions are so important when it comes to websites. You have less than 20 seconds to make a positive first impression. When doing an Omaha web design, be sure not to put too much of your personality into the web design. For example: a client of mine sells retro aprons but her favorite color is neon pink. When creating a website she used neon pink as her website layout color. Neon colors are very straining on the eyes. Also, neon pink does not fit well with the idea of retro aprons. A great way to ensure you are portraying the correct thoughts/emotions on your website is by hiring an Omaha Web Designer.
Ensure your website does not have WWW and non-WWW versions. Confirm that your home domain does not redirect to another domain and verify that title tags are written with proper and valuable content that is not duplicated in other areas.
#2 Global Navigation
Ensure that the navigational links found at the side menu, header or footer bars are value-add while at the same time functioning correctly. As a website viewer, it’s frustrating for a company to have ALL products for sale listed on a side menu. Breaking products into categories or name brands can deliver an effective website structure while offering a pleasant search experience for website viewers.
#3 Categories and Subcategories
All categories and subcategories should have effective anchor text and unique, well written content that serves a purpose on the website. All links need to point to the correct pages.
#4 Optimized Web Content
Optimization is the biggest impact step in any Omaha SEO Campaign. Ensure that title tags, meta descriptions, URLs, ALT-image tags, H1 and H2 tags are optimized by the keyword selection chosen. Big Red SEO offers this service as a value-add with all Omaha web designs. Several Omaha web designers will refuse to perform this step, or will skip steps which can result in errors on the website.
#5 Off-Page SEO
Eliminate any duplicate content within the website, as Search Engines prefer unique and original content. This also matters on blog and article writing. Research Keyword tracking tools to see where your website ranks today regarding Search Engine Optimization. There are many tools out there that can provide you information regarding which pages are indexed within your website, which pages have errors or redirects and which keywords receive the most Internet traffic in your industry.
Contact Big Red SEO Today
Performing Omaha Search Engine Optimization can get confusing if you don’t know why or what you are actually doing. Above, we listed some basic steps that can be performed on your site within 15 minutes or less. For those unfamiliar with the terminology above, it might take longer than the estimated time listed. As mentioned in previous articles, hiring an Omaha web designer is not the same thing as hiring an SEO expert. Typically, Web design companies will not include SEO features or functionality within their projects.
If you would like Big Red SEO to create a custom Omaha web design or perform Omaha SEO for you, contact us for a proposal. We have helped hundreds of individuals and companies with their Omaha search engine optimization and web design. Let us help you get the results you deserve!