How does the New Hummingbird Algorithm Affect SEO?

January 7, 2014
by Conor Treacy

    Hummingbird_BigRedSEOGoogle has recently come out with yet another algorithm update called the “Hummingbird.” Hummingbird will help to narrow your searches to even more specific outcomes. Google says it is called Hummingbird because it is “precise and fast.” Instead of just focusing on certain keywords, Google is focusing on every word, as a phrase, to get better results for the end user.

    However, keywords are still important for SEO. For the most part SEO is staying the same, so you shouldn’t be too worried about the changes it may bring. Hummingbird was out for a month before it was announced and no one noticed. Even so, Google says it does in fact affect 90% of search engine results.

    Unique Content

    Hummingbird may help with your SEO if you add a frequently asked questions section, that way when your potential customer asks your search engine a question, it will find your website and the answers you have to these frequently asked questions. However, you still should use unique content in your website. Search engines do not look too kindly on duplicate content. So you may have to do some thinking and be creative when writing your questions and answers. There are always new things to say when the world is constantly changing.


    Some people have been worried that the new Hummingbird algorithm is going to affect the PageRank algorithm. It is not. For those that do not know about PageRank, Google explains it as

    The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools.

    PageRank is not dead. SEO is not dead. These things still matter. Google is always sharing the new things they are doing. They really want to be there to help people find the answers they are looking for.

    Contact Big Red SEO Today at 402-522-6468

    SEO is our name and Omaha SEO is our game. We eat and breathe this stuff. If our process interests you, please give us a call at 402-522-6468 for more information, Big Red SEO would love to help your company get noticed by more people!

    Conor Treacy


    Conor Treacy has been in the SEO game since the mid-90's when SEO hadn't yet come into full fruition. He spends most of his days performing website audits, reading and writing SEO blogs and industry related material. The rest of his time is consumed with correcting people on their invalid and blackhat ways. The SEO world has changed in recent years, there's a lot of disinformation on the web!