The process of search engine marketing (SEM) is very complex, but it can be boiled down to 2 main areas: optimizing your website content for organic search (SEO), and pay-per-click advertising (PPC). While focusing on optimizing the content you write for your ideal audience is the best way to increase your online presence and attract quality traffic to your business website, PPC also has an important role in helping your Omaha SEO.
In essence, pay-per-click advertising, whether through Google, Bing or Facebook, can help you to maximize your reach where your business may need a little help. For instance, when someone does a Google search for businesses in your industry, they may not be familiar with your company specifically, but if they see that you occupy one of the top positions and have an ad that relates to their search, they’re more likely to click on your result.
Google AdWords can be a bit tricky to figure out, and it’s easy to waste money on it if you don’t know what you’re doing. We here at Big Red SEO have years of experience managing many clients’ AdWords campaigns, and we’re here today to tell you a bit about how they work, as well as how Big Red SEO can help create and maintain a successful AdWords campaign for you.
There’s More to AdWords Than Bidding for the Top Spot
Like we said, it’s easy to dive into Google AdWords and spend a lot of money with little to show for it at the end of the day. But it doesn’t have to be that way! Having a strategy in place allows you to spend your AdWords budget at your pace, controlling where and how often your ads appear for targeted search terms. Our Omaha SEO team can come up with an AdWords strategy that makes the most of the budget you have–our experts can zero in on the keywords your business needs to target so your ads appear in front of searchers who are interested in what you’re selling–all without exceeding your budget limitations.
How Google AdWords Works
To give you an idea of how AdWords works and how your budget is spent when you start a campaign, it’s helpful to go step-by-step. First, advertisers perform keyword research and identify those words they want to bid on. Essentially, advertisers want their ads to appear on search engine results pages for keyword searches that are relevant to their businesses. You can create as many keyword groups as you want, targeting the different subsets of your business.
Google then determines ad placement with an algorithm that takes your maximum cost-per-click (CPC) bid and relates it to your quality score (QS). Your quality score is determined by a few things, namely 1) how relevant your ad’s language is to the content on your landing page, and 2) how often users have clicked your ad in the past (your click-through rate, or CTR). It’s important to note here that even if you put in the highest maximum bid for a given keyword, that doesn’t mean your ad is guaranteed to show up for searches with that keyword. If you want your ads to show up, it’s more important to have a great quality score than a bottomless wallet.
Contact Our Omaha SEO Team at (402) 522-6468!
So how do you make sure that your website’s quality score is up to snuff? By working with an Omaha SEO company like Big Red SEO. We use only white hat search engine optimization techniques to ensure that your website’s structure and content is great for users and search engines. When you have a great website that’s optimized according to Google’s best practices, your PPC campaigns can help your company get even more online exposure! Give our team at call today at (402) 522-6468 to get started.