If there’s one thing most people are confused about when it comes to Omaha SEO, it’s “link building.” The term itself has become more or less taboo in our industry circles, as it suggests all kinds of shady practices (aka black hat SEO techniques) that Google doesn’t approve of. To a lot of people, Google included, link building suggests things like buying a ton of low-quality links to artificially increase your search engine rankings or demanding specific anchor text in links to your content based around your targeted keywords.
There’s a reason these are called link building schemes—they try to make your website look better than it really is online by taking the fast track to the top of the rankings. Needless to say, a lot of businesses find this attractive—who wants to put the time and capital into earning links when you can just buy 10,000 links for 5 bucks and be at the top of the rankings by the end of this week?
Building vs. Earning in Omaha SEO…What’s the Difference?
As a leading Omaha SEO company, our team at Big Red SEO want you to know that the fast track is never the way to go for your business’ long-term prosperity. These black hat practices can work in the short-term, but eventually your business will be caught using them and you will be penalized for it. This can lead to your business website being removed from search engine rankings for months, and sometimes even permanently!
At the same time, though, how many links your business website has is still an important ranking factor for search engines. Quality links are great indicators of where your business stands as an authority in your industry, but if you don’t have them already, how are you supposed to get them? That’s where link earning comes in.
As soon as people in the SEO industry start having to differentiate between “good” and “bad” link building, it’s time to come up with another term that better describes legitimate practices, and that term is link earning.
Link Earning Establishes Relationships
Omaha SEO companies that specialize in link earning focus on what links really mean. When you link to another website (or another website links to yours), you’re establishing a relationship. A link to your website from an established authority in your industry acts as an endorsement, and this is the kind of link you want.
When you buy links, on the other hand, there’s no telling where they’ll come from. You could get 9 thousand links all coming from a payday loan website, or some other site that has nothing to do with what your business does. This often means death for your business’ online reputation, because once you have links from a source like this, it can be incredibly hard to have these kinds of sites remove the links. You can always use Google’s Disavow Tool to invalidate those 9 thousand individual links, but wouldn’t it be better not to have to deal with them in the first place?
Hire an Omaha SEO Expert with a Focus on Link Earning
If the Omaha SEO company you’re thinking of hiring won’t tell you how they plan to increase your website’s links, chances are they’re going to take the “easy” route, which is less work for them but bad for your business.
The real road to more quality links is a long and winding one, and it starts with content creation. The simple fact is that people link to content that they find valuable and engaging, fresh and original, and your first job as a business owner should be finding someone who can populate your website with this kind of content. That’s what we at Big Red SEO do for our clients every day, and it’s what we can do for you as part of our search engine optimization services.
Content creation with keyword optimization is the first step to better search engine rankings, so give our Omaha SEO experts a call today at (402) 522-6468 or fill out our online contact form to get started!