There’s a varied and voluminous mix of strategies from Omaha SEO (search engine optimization) practitioners on how they address the frequent changes and updates in Google’s algorithms. If you were to perform a search query for Google Penguin (a major update) for example, Google returns over 61 million results! Unfortunately, many of those results point to optimization tactics that are outdated.
It’s important to understand the difference between white hat and black hat tactics. For years, Omaha SEO Consultants have grumbled over an endless litany of issues pertaining to (ranking) shifts in how Google addresses white hat versus grey hat & black hat SEO techniques. With each update in Google’s search algorithms, techniques were devised to work around them in an effort to outwit Google into ranking their sites higher in SERPS (search engine results pages).
If you examine Google’s history of acquisitions & free tools, and their trend in algorithm updates, their core emphasis today seems to be driven by human (visitor) activity. Much like Bing, they’re transitioning from being a search engine to being a decision engine.
What Google looks At
We all know Google looks at content, the domain name itself, title tags, specific meta tags, inbound & outbound links – and activity like RSS subscriptions, comments on blogs, updates to sites and so on. And while Google doesn’t divulge their algorithms publicly, they do post recommendation and guidance in a myriad of locations, including their own blog.
Is Your Site Relevant to the Search Query?
With the addition of FeedBurner, Chrome, Google Analytics, Google’s Toolbar and so on, user statistics are being sent to Google on a massive scale. Google’s algorithms are updated frequently with primary emphasis on how visitors perceive your site. In other words, is your site relevant to a visitor’s search query?
Progression Through the Years
Remember PageRank? Up until about 2003, Google counted the number of inbound links to a site, applied a ranking score to each (based on quality), and the sites with the most quality inbound links ranked highest. A shift to content ensued when Google introduced AdSense, with focus re-directed into creating lots of pages, then placing Google’s advertisements on them. This worked well for a number of years, but SERPS began to be overrun with spam. To counter this, Google shifted again to more heavily favor relevancy, giving a more robust emphasis to links, but this was quickly countered with SEO tactics like link wheels, robotic rewrites (spun articles) and irrelevant comments on do-follow blogs.
Viewing patterns have transitioned over the years, as well. Whereas banner advertising used to draw over a 30% click through rate, paid (sponsored) advertisements have lost favor to organic traffic. Banner ads don’t even register anymore and sponsored ads aren’t much better, with those displaying above organic listings receiving a paltry two to three percent of the available clicks. Sponsored ads were only drawing 5% of the click through rate in their prime, and even less now. This can be verified using Google’s own internal Traffic Estimator Tool. Conversely, organic traffic is free and it draws the majority of all traffic. In fact, the first organic listing receives over 60% of all available traffic, while the second (number two) receives nearly 20 percent. Viewing patterns indicate the first ten organic search positions outperform even the number 1 paid ad on the same page. People are learning companies are paying for them to click on the ads. Many computer users from the older generation actually believe the ‘paid ads’ are spam as they are a different color.
Enter Omaha SEO Consultants
Google has garnered a wealth of information about human trends and Search Engine Optimization (SEO) tactics over the years, and can see through most attempts to exploit their services. Enter Omaha SEO Consultants – who have stayed abreast of the progression of SEO strategies, and specifically what works versus what could cause your site to be penalized by Google. It’s our recommendation to create and optimize sites that are highly relevant to the service or products that you offer, and then promote activity on that site by embracing blogs & social media (Facebook, Twitter, etc).
Contact Big Red SEO Today!
Need help determining if SEO is right for you? Contact an Omaha Search Engine Optimization Company, Big Red SEO, at (402) 522-6468. Our mission is to help businesses be found where their customers are looking. More than ever, potential customers are searching for services in their local area. We can help you get the results you deserve.