Yesterday we introduced what an Omaha Kick Start Campaign was, while providing a description of On-Site SEO (Copy Editing Website). As mentioned before, having a website created is not the same thing as optimizing a website. Several times an Omaha Web Design Company will state that they include SEO within the website design. We have found more times than not that the optimization is not completed or performed correctly. It is not required for an Omaha Web Designer to offer any search engine optimization services, they typically offer it as a value-add.
I highly recommend letting an Omaha Search Engine Optimization Expert complete all optimization within your website. The Omaha SEO consultant will have the experience and software tools to find out what has been done by the Web Designer, what is missing and the best steps to take to achieve return on investment for the search engine optimization campaign you are currently having performed. Enjoy our second services included in our Omaha Kick Start SEO Campaigns.
Website Modifications Required for SEO
In more cases than not, Omaha SEO consultants will go in and change the structure of the current website. Much like building a house, a website will have a structure foundation of code to keep it working and make it look pretty. There is also a structure built around optimizing your website. Below are two website modifications that Omaha SEO Consultants like Big Red SEO pay attention to and address immediately.
Flash Websites, No Go for SEO!
There are many things that search engines do not like and never have. This does not stop some Omaha Web Designers from pushing it. For example: Flash websites may look pretty and do cool things, but the majority of search engines hate them. Google will not index a Flash website, as it is an image or has only images. You state that your flash website does have words within in it? Yes, words can be placed within the image but if you take a marker and write on a mirror it is still all on one piece versus writing on a piece of paper and taping it to mirror. But why would an Omaha Web Designer recommend for you to have a flash website if it is not SEO friendly? In all honesty, they don’t care about SEO, they are designers and in most cases a flash website is more expensive to create than other website themes. As Omaha Web Designers, Big Red SEO always recommends WordPress themes to clients. The three main reasons are:
- It is easy to learn and navigate.
- It is highly manageable by the owners of the website.
- It offers several plug-in tools for Search Engine Optimization.
Say No to Pop-Ups!
If you have any pop-up menus/screens, Search Engines will not like them, and believe it or not neither will your website visitors. As mentioned in the article, “How to Piss Me Off” I state the top ways to lose your website visitor by what you do on your website. If I am looking on your website and within five seconds a pop-up menu asks me to fill out a survey or chat, I immediately leave the website. I want to search the website at my own pace. I would recommend if you want to connect with your website visitors, that you put a chat or survey option in the top right hand corner. This will give them the ability to select the menu item at their convenience.
Cosmetic Changes for SEO
Several of the website modifications are structural versus cosmetic. An end user visiting the website may not realize anything has changed. To complete SEO there are certain plug-ins and structural changes that need to take place to fix errors, broken pages and achieve the highest organic optimization in addition to tools we will install to perform tracking services.
Contact Big Red SEO Today!
This service performed in an Omaha Kick Start SEO campaign is the longest process of all eight services. As Omaha SEO consultants, we have to go in and clean the website before moving forward. The older the website design the longer it can take. If your nephew created the website while in high school we might have to suggest a website update. There is nothing against an Omaha Web Designer getting started. Typically, they do not have experience within SEO and the may build the website without knowing what is needed. Search Engine Optimization is not just one section but multiple layers of optimization, research and equations that work together. The kick start campaign is very close to a monthly SEO campaign, the main difference being that it is a onetime launch. Ongoing SEO campaigns require constant research, increased volume of quality links along with a strategy to maintain current search engine rankings.
The above recommendations are automatically included with any Omaha Kick Start SEO Campaign done by Big Red SEO. Do you have questions about Search Engine Optimization (SEO)? Contact us at (402) 522-6468. Our mission is to help businesses be found where their customers are looking. More than ever, potential customers are searching for services in their local area. We can help you get the results you deserve.