Over the past few weeks, we have provided several articles that have included six out of the eight Omaha SEO services that we offer within our Search Engine Optimization Kick Start Campaigns. Today we will discuss a must needed service which is the installation of software. To gauge performance of an Omaha SEO Company, tracking software is needed. If your are investing your own time by completing an SEO campaign, you have to have a tool that shows what is working and what is not.
Knowing where the website is ranking before an Omaha SEO Campaign will help determine if your website is headed in the right direction. Tracking software can give you extra leverage over the companies you compete with. There are several free tracking software versions out there, such as Google Analytics. As an Omaha SEO Company, we use Google Analytics daily, as well as additional tracking software.
Installation of Tracking Software
Omaha SEO Companies will more than likely install tracking software like Google Analytics to track and research the traffic to your website. We install several different tools that give us the ability to see in real time where your website visitors are reading. Yes, you read that right. We spy on certain web pages to see what the popular section is within a web page. Why? If website visitors are all going to the same section within a page it makes sense to offer more like minded information in that section as people came to your website for that particular product and service. This also helps Omaha web designers determine how to restructure a website. If a certain page or section is not getting the website traffic, you can remove it or replace it with a more demanded section.
The tracking software also helps Omaha SEO Companies know what keywords are working, how many visitors are coming to the website, how long they are staying within the website and how many pages they have visited during their website visit. Tracking software shows what keywords people are using that have not been optimized. One message we always make clear to our SEO clients is that what YOU think your customers are looking for may not be what is popular at all. At times this is a challenge to understand until we show them the search numbers. The customers have a different style of web searching than an owner or employee of a company. For example if you sell training services you would think a great keyword would be “training services”. Unfortunately, that term is so broad-it could be training schools like nursing or technology, employment training, weight training, military training, or dog training. A client will be more likely to type in a question. For example: “How do I hire a weight trainer?” or “What training schools are in Omaha?” Omaha SEO Consultants will make a laundry list of these keywords and perform the needed research to find out the value of each keyword.
Tip: If a keyword does not get that many searches it does not mean it is a bad keyword to go after. It is possible to rank quickly with the keywords that are less searched as your competition is more than likely not going after it. You might be saying, “Why go after it if there are very little searches?” There might be very few searches, but if you are position #1 for that keyword you will more than likely capture those searches. Also, what does it hurt to rank for high volume and low volume keywords? I am NOT stating to only go after low volume keywords. There is a science to keyword selection.
Contact Big Red SEO, an Omaha SEO Company Today!
Need help determining what tracking software is the best fit for Omaha SEO Services? Do you have questions about Search Engine Optimization (SEO)? Call an Omaha Search Engine Optimization Company, Big Red SEO, at (402) 522-6468 or feel free to fill out our contact form. Our mission is to help businesses be found where their customers are looking. More than ever, potential customers are searching for services in their local area. We can help you get the results you deserve.