We here at Big Red SEO have talked a lot about making sure you’re optimizing your AdWords campaigns for the greatest odds of increased traffic and sales, but we haven’t gone into detail yet about PPC for mobile devices. You may think that the same rules apply in PPC for both desktop and mobile experiences, but our SEO marketing experts are here to tell you that in reality the two are very different, and should be treated that way!
Why? Because mobile users are an ever-increasing audience for your PPC ads, and you should be trying your hardest to get those mobile users’ clicks. Our team of SEO marketing experts will go over just how to optimize your PPC ads for mobile and show you how we can design AdWords campaigns for your business that are irresistible to mobile users!
Catering to the Mobile Crowd in SEO Marketing
Since so much internet traffic today comes from mobile devices, it stands to reason that your business should be devoting at least some of its SEO marketing effort and budget toward creating PPC ads that specifically target these users.
That’s easier said than done, though. After all, we’re talking about some of the savviest and most skeptical people out there. Mobile users have shorter attention spans than even normal internet users and want quick access to information, and if your ads do not communicate their value and trustworthiness in record time, you’ll end up losing out on this potentially huge market.
So how can our Omaha SEO marketing team help you deliver ads that make users click? Here are some rules to keep in mind.
1. Keep It Pithy
There’s not a lot of room to beat around the bush with PPC ads in the first place, but when we’re talking about mobile users, your opportunity to make an impact (i.e., deliver your value proposition) will be limited to a few words at most. Make them count!
An ad that’s optimized for the mobile experience will be easy to read, punchy, and deliver a compelling reason for your potential customers on mobile devices to click. Our SEO marketing and PPC team can craft the kind of mobile-optimized ads that can achieve the mobile traffic numbers you want!
2. Link to the Pages They Want
Chances are that if someone’s searching for the services your business provides while on a phone or other mobile device, they’re also on the go, possibly multi-tasking, and don’t want to waste a lot of time navigating to what they need to find. It’s your job to make their search as fast as possible, and that’s why clicking on your ad should take them immediately to the page they want, which is most likely a contact page.
It helps here to try getting into the mind of a mobile searcher. Ask yourself which pages of your site would be most helpful to you if you were searching for your business services on a phone. Once you have an answer, you’ll know where to send mobile visitors who click on your ads!
3. Enable Location and Call Extensions
Pop quiz: what are the two actions you can count on a mobile user wanting to make when they’re looking at your ad on their phone?
Need a hint? It has to do with the phone. That’s right, they want to be able to call you! So why not allow them to do that by enabling a call extension for your ad? With a call extension, a mobile user can simply click the number that appears in your ad to automatically dial and be in contact with you in seconds.
So what’s the second thing? We’ll give you this one—they want your address so they can get turn-by-turn directions to your business. Location extensions are just like call extensions, except that a location extension can send your business address to the mobile user’s GPS app so they’ll know exactly where you are and how to get to you.
Contact Big Red SEO at (402) 522-6468!
Here at Big Red SEO, our Omaha SEO marketing team has extensive experience implementing and managing AdWords campaigns, so we’re the best local SEO company for your PPC needs! We hope that these pointers give you a good idea of how to start optimizing your ads for mobile users. When you need more guidance, give us a call at (402) 522-6468 or fill out our online contact form today!