Online Referrals Can Be Just as Powerful as Word of Mouth
While word of mouth is still one of the best ways for businesses to bring in new customers, Omaha businesses need to know that this kind of activity has moved online in the form of online referrals. Not surprisingly, young adults are the most likely to act based on a recommendation they get from someone online. However, people of all ages are increasing their reliance on what others are saying online.
A recent study found that 80% of consumers trust online reviews as much as personal recommendations. Given the fact that most reviews come from people that an individual consumer doesn’t know personally, it’s easy to imagine the power of an online referral from someone an individual does know like a friend on Facebook.
How Omaha Businesses Can Encourage Online Referrals
One of the reasons that online referrals are so powerful is they happen naturally. A common scenario is an individual is thinking about a specific product or service. To help make their decision, they may ask a question to the people they’re connected to on a social platform like Facebook.
Given the organic nature of this kind of referral, Omaha businesses may assume there’s nothing they can do to increase them. However, that’s simply not the case. There are actually several actions businesses can take to increase the likelihood of someone recommending them online.
The first is to provide amazing service. Not hesitating to go above and beyond is a great way to turn customers into loyal evangelists. Another tactic businesses can use is regularly updating their blog and website with interesting content that their biggest supporters can share with others. Finally, reaching out and saying thanks whenever you know a new customer was referred by someone else will go a long way towards encouraging people to continue referring your business to others online.
Online Referrals Can Help with SEO
It’s worth mentioning that in addition to directly driving consumers, these referrals can help with SEO. If someone asks a question in an online forum and a referral is done by another person linking to your business website, Google will take notice. And even though they’re not as powerful as permanent links, online referrals via social networks can create positive signals that search engines do take into account. The added SEO benefit of online referrals is yet another reason this topic should be addressed by an online marketing strategy.
Call Big Red SEO for Expert Internet Marketing Help: (402) 522-6468
Omaha businesses that know how to make the most of things like online referrals can benefit significantly. If you want your business to have a stronger online presence but you’re unsure of where to start, you don’t have to figure everything out on your own.
Instead, you can turn to Big Red SEO for expert guidance. By working with us, you can put your business on the fast track to online marketing success. Give us a call to learn more about the different ways we can help your business. Our phone number is (402) 522-6468.