Many business professionals already use LinkedIn to post their resumes or look for new employees, but the business networking site is capable of a lot more. As a means of establishing a professional network that can generate leads for your business, Big Red SEO believes that integrating LinkedIn into your search engine optimization strategy is a great idea! Here are some tips from our team on how to start using LinkedIn more effectively to promote your business.
Your LinkedIn Profile and Company Page
These sections should be up-to-date and as chock-full of good content as possible. An outdated or partially blank profile doesn’t instill confidence in those considering adding you to their network. Remember, these are your face to potential network partners, so making a good first impression is key. Having a company page is important because it provides another way for potential clients or business contacts to find and learn more about you. Don’t just populate your company page by pulling text from your existing website, though—taking the time to create fresh (and not duplicate) content gives visitors another valuable opportunity to see what your company is all about!
Building Your Network
LinkedIn is a business network, but it’s also helpful to view it as a kind of specialized social network. If you aren’t active on the site, adding contacts, joining groups pertinent to your industry, and participating in discussions and events, then you may as well not be there. As on any social network, activity equals visibility—if you want your business on peoples’ minds you have to be active in the community! It also helps to think about your goals and have a plan before building connections. What you hope to achieve by participating in your network should ultimately drive your LinkedIn presence.
Of course, increasing your visibility to potential customers is important, but active participation in your LinkedIn network serves another purpose, too. Chances are you’ll be having interesting discussions with others in your industry that perhaps wouldn’t take place otherwise. You could learn about new technologies or processes that can take your business to the next level, or find out about a conference that will end up generating lots of sales leads. The old saying is, “you don’t know what you don’t know.” You never know what you’ll uncover by being an active member of the LinkedIn community, but you should always be looking for and talking about the next big thing!
At Big Red SEO, we specialize in making our clients more visible to potential clients and business partners through full-service web design and search engine optimization services. If you’re looking to grow your business with a local partner in Omaha, we can help! If you have any questions about increasing your online presence through LinkedIn or any other avenue, give us a call at (402) 522-6468 today and we’ll be happy to walk you through options you may not have considered, or even known were available.