Optimizing Your Content for Social Media
Social media is not going away like many people thought when it first started heating up. In fact, it’s getting bigger and more pronounced, and making a larger impact on how your website is ranked by search engines. It is important to optimize your content, and make it easy to share on all social media platforms. Here are a few ways how.
You’ve Got to Make it Easy and Fun to Share
People often like sharing snippets of things. Why do you think there are so many cat pictures out there with clever comments? You want to have something easy to read, and that gives people an entertainment factor. People do share entire articles, but if it starts to get too tedious to read, they’ll give up and the sharing will come to a stop.
Don’t be Afraid to Ask People to Share
There is a certain etiquette that comes with asking people to like your page, or share your post, but that doesn’t mean you shouldn’t do it. If you have put something out there that you want people to see, you can ask your peers to share it. You don’t want to be pushy, and you don’t want to do this all of the time. But if you do it in a way that isn’t forceful and you’re polite, then you shouldn’t have any problems.
Don’t Just Make it About Your Niche
When you want to optimize your site with social media, you generally think you have to only focus on your niche, but this isn’t the case. In fact, many people get bored when you put the same topic out there over and over. It’s okay to change it up and give people a little variety. You can be focused on technology and still put some really great business tips out there, just make sure you don’t go way outside of your industry. A travel website can produce financial posts concentrating on budgeting for a trip. Thinking outside the box and creating content that will appeal to multiple niches is a great way to grow your follow rate.
Be Actively Involved
It’s funny when people complain that no one is sharing or following them, and then you find out that they don’t respond to the people who are. Think about that first word – social media. It goes without saying that you have to be social if you want to see results from your social media efforts. When people comment on your blog post, respond to them. You can follow people who follow you on Twitter, you can reply to people on Facebook. The point is to make sure that your visitors know they are being heard by you, because when all they hear is crickets, they may not be coming back.
Make Sure You Have the Technicalities up to Speed
While you can focus on content all day, if your image is too big or the words don’t fit properly on all devices, it’s kind of a waste. You want people to be able to see your content and share you whether they are on Facebook, Twitter, Linkedin, or any other platform. Optimizing content for this reason is critical to any social media campaign.
Big Red SEO Removes the Confusion
There is so much conflicting information out there on when to post, where to post and what to post. Every social media channel is different and requires your content to be optimized differently. Let our team of experts at Big Red SEO take the confusion out of content creation. Drop us a line on (402) 522 6468 and let’s get your online presence off to a great start.