Here at Big Red SEO, we often get questions from our clients about certain terms we use in the search engine optimization industry. We were recently asked what is the difference between on-page optimization and off-page optimization? That is a great question.
Our SEO expert team at Big Red SEO, the best local SEO company in the Omaha Metro, wants to take some time to explain these two types of search engine optimization as well as how each type gets your website noticed by search engines like Google, Yahoo!, and Bing. After all, that’s the whole point of having a website in the first place—to get people to learn about your business and convert them into a customer, right?
What is On-Page Optimization?
Simply stated, on-page optimization is the aspects of the website that the webmaster can personally regulate—like content (relevant and well-written), HTML titles (include keywords), and the structure of the site (can the search engines easily crawl your site?).
Note: For HTML titles, it’s important to fill out your meta titles for each page, your meta descriptions, and ALT text for your images. Keywords are important and should be used throughout the titles, description, and page content–without keyword stuffing.
The Benefit of Having a Website
A website’s main purpose is to be simple and functional so your visitors can find information easily. If your users can’t find what they need within three clicks, they’ll most likely move on to your competitors’ site. This is something you want to avoid. The added benefit is that it will please the search engines as they like websites that users find add value. The main goal for Google is to deliver content in its search results that users want. For more information on how to maximize your SEO tools, contact us at the best local SEO company, Big Red SEO.
What is Off-Page Optimization?
Off-page optimization is a bit different. These are items that webmasters do not have direct control over—like quality links going to the site, reputation and authority (reviews and testimonials), and even social media sites. These factors are not on the actual website, but often lead to it.
Your SEO efforts are not guaranteed to be successful by one simple task. Search engine optimization is a process with a multitude of factors all working together to help push your website to page one rankings. You should make sure your company is utilizing all these factors, like fresh content, quality links going to and from your site, and well-done HTML.
Contact Big Red SEO, the Best Local SEO Company in Omaha
We hope this information has enhanced your understanding of search engine optimization that we here at Big Red SEO can perform for you and your company. Call the best local SEO company today with any additional questions involving SEO, web design, or internet marketing at (402) 522-6468. We’re in the business to get your website noticed by potential customers in search engines like Google, Yahoo!, and Bing.