SEO vs PPC; Which One Is Better?
Facebook Live Series – SEO vs PPC. Conor and Kimberly take a look at which one is better, and when you should use one over the other. Is there a chance that neither one is a good option? What about Social Media?
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Boost Your Business – 7 Simple Ways To Improve Your Organic Click-Through Rate
Have you built a beautiful website, published amazing content, but you’re still not getting any visitors? First of all, don’t worry, as our team at Big Red SEO will tell you, you are definitely not alone. To boost your traffic, you should take steps to increase the amount of organic search traffic that your website is receiving. Advertising can help you to bring more visitors to your site; however, that will come at a cost.
Is Organic SEO Traffic Better Than Paid Traffic?
Direct, social, paid and organic traffic are the main labels used to identify visitors to a website. Direct traffic refers to visitors who type a website’s URL directly into their browser. Social traffic are visitors that come through a link on Facebook, Twitter or Pinterest. Paid traffic comes from PPC or other ads, while organic traffic refers to visitors who search Google and then click through one of the results.
The Tag-Team Knockout of Pay-Per-Click (PPC) and SEO
At Big Red SEO, we’re often asked by potential clients whether they should invest in PPC or Search Engine Optimization (SEO) to help attract new customers for their Omaha business. While there are certain situations where it makes sense to choose one over the other, it often makes the most sense to pursue a combination
Omaha SEO Marketing: User Intent Matters in PPC
As a leading Omaha SEO marketing agency, Big Red SEO provides many services to our clients, including pay-per-click (PPC) management. When a potential client comes to us with a Google AdWords campaign that’s not working the way they expected, there are usually some simple explanations. One common mistake we see is an ad campaign that
Omaha SEO 101: How Does Google AdWords Work?
The process of search engine marketing (SEM) is very complex, but it can be boiled down to 2 main areas: optimizing your website content for organic search (SEO), and pay-per-click advertising (PPC). While focusing on optimizing the content you write for your ideal audience is the best way to increase your online presence and attract quality
Omaha SEO Marketing: Optimizing PPC Ads for Mobile
We here at Big Red SEO have talked a lot about making sure you’re optimizing your AdWords campaigns for the greatest odds of increased traffic and sales, but we haven’t gone into detail yet about PPC for mobile devices. You may think that the same rules apply in PPC for both desktop and mobile experiences,
Increasing Your Click-Through Rates with Omaha SEO
You may think search engine optimization is all about getting your business higher rankings in search engines, and while that’s a big part of what we do, there’s so much more! For instance, did you know that as an Omaha SEO company, we here at Big Red SEO can optimize your search engine listings to
AdWords Do Not Affect Your Organic Rankings – EVER!
We here at Big Red SEO in Omaha are all about debunking popular search engine optimization myths, and one of the most pervasive we’ve seen is the idea that a business’ participation in Google AdWords somehow helps its organic search engine rankings as well. Just the other day a client of ours asked the question
I tried Google AdWords – It Sucked! 101 Negative Keywords
If you’re looking to learn more about optimizing your company’s Google AdWords account, or if you’re looking to start a Google AdWords account, this article will be your newest secret weapon. If you’re new to Google AdWords, then welcome to the world of Google controlling everything! This can be a good thing, but it might
More Tips to Optimize Your Google AdWords Campaign
Imagine your Google AdWords campaign as a house. Is it mapped out correctly, with floors and stairs and doors and windows all logically placed to ensure that everything has a purpose? Or is yours more like a funhouse, with bathtubs on the ceiling and stairways leading to dead ends? If the structure of your AdWords
Is Your Google AdWords Campaign Up to Snuff?
Here at Big Red SEO in Omaha, our team of search engine optimization and web design specialists know that the best strategy to rise in the Google Search Engine Results Pages (SERPs) involves focusing on both organic ranking development and pay per click (PPC) campaign management. While much of what we’ve been talking about lately is