Quality Content – Does it Matter in SEO?

Big Red SEO Penguin and Panda - Content MarketingLearning Search Engine Optimization can be a challenge as it is an ever changing world of algorithms, terminologies and rules set by search engines to limit people from performing black hat SEO techniques. In the SEO world, you will hear the phrase “Content is King!” We absolutely LOVE this mantra! The only word we would add to enhance the slogan is “quality” – “Quality Content is King!”

Over the past several years, certain Omaha Search Engine Optimization Companies have been creating content for only search engines. At Big Red SEO, we create quality content for the end users with the search engines in mind. You might be asking, “What does this mean?” When we create content for our clients’ website pages and blog articles, we make it engaging while having a clear message of what we are writing. Search engines love when there is a clear understanding of what a company does or what an article subject is about, as they can index you in the correct category.

Big Red SEO doesn’t expect you to know the ins and outs of content strategies, so our team has put together a few areas so we can help provide some insight.

Want Conversions? Get Quality Content!

Quality content will help raise conversion percentages along with helping set an expert tone to your website. Believe it or not, if your content is 100% re-spun, your website visitors can tell because the text does not flow naturally. The elements of know, like and trust weigh heavily upon whether visitors envision you as someone they can trust when evaluating the value of your site.

Say Hello to Panda – It Can Help YOU!

No, we’re not talking about cuddly little bears, but rather one of Google’s recent updates in their algorithms designed to minimize worthless search results. You know the ones we’re talking about – search queries that return meaningless, minimum content paragraphs riddled with tons of links to other meaningless pages of garbage.

While some webmasters bemoaned Panda, I think most of us who use Google on a daily basis can agree that we’ve seen less of this type of worthless content recently, and that’s a good thing. The difference now however is pages that contain quality content are more frequently ranked higher in SERPS (search engine results pages). After all, that is truly what is important to those searching for your services.

Create Content for Users, NOT Search Engines!

Each and every visitor to your website is either a returning or prospective client. They’re searching for information in the form of solutions that will solve a problem. Quality content on every page of your site helps increase the probability that your products or services will address those problems. Search engines like Google tell website owners to create content for their visitors, and not for Google. The ultimate goal is to index relevant, quality content for all businesses, organizations and industries, as this in turn will help Google. Search Engines like Google have a real interest in providing quality search results. Google has told us that in order to rank higher, we need to have quality content on every page of our websites. Google looks for consistent, relevant, “quality” content. Let’s be honest, as a website visitor you are looking for this, too!

Search Engines’ Real Interest in Providing Quality Search Results!

As mentioned above, search engines need to provide the most relevant results on each and every search query. Why? Because money is involved! Their revenues depend largely on ad impressions and click throughs. They can charge advertisers (Companies using Pay Per Click Ads) more because of the algorithms they enforce, which translate into, “When people search for things, they find exactly what they’re looking for.”

How Big Red SEO can Help!

As you can tell, there are several areas of ‘why’ quality content matters to you as a business as well as to the end users visiting your website. When prospects enter queries related to your products or services, if your site contains quality content designed to offer value to those viewers, your site has a better chance of ranking higher, and I’d call that a mission accomplished!

Need help formulating content strategies? Contact an Omaha SEO Company, Big Red SEO at (402) 522-6468. Our mission is to help businesses be found where their customers are looking. More than ever, potential customers are searching for services in their local area. We help you get the results you deserve.

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