Repurposing Strategies for Great Ongoing Content, Part 2

January 6, 2014
by Kimberly Treacy

    Content is King_Big Red SEOIn our last post, Big Red SEO’s content creation team talked about the process of repurposing and how it can benefit your business by providing you a source of ever-expanding and renewing content, simply by looking at the great articles you’ve already written from different angles. By repurposing your content into different forms aimed at different audiences, you can make sure that your content is seen by as many potential customers as you want, and that means more exposure, more traffic, and more profit!

    Going further, our content creation specialists at Big Red SEO will show you some examples of effective repurposing in action so you’ll know where to begin when you decide to start taking your content to the next level!

    Repurposing in Action, a Step-by-Step Process

    As any business professional can tell you, diving into any new strategy without a having a plan first spells certain doom! If you want to be successful in content repurposing, you’ll need to have a clear idea of where you want to go and how you’ll get there. To that end, you’ll want to start by drafting a content repurposing plan, which will help keep your brainstorming and creation processes streamlined and aligned with your overall business plan.

    When you start a content project with a mind towards repurposing in the future, our team of content creators at Big Red SEO suggests that you consider these three steps:

    Brainstorm for Multiple Content Types

    What kinds of ideas can multiple pieces of content be based on? Brainstorming the different ways one topic can be translated and dispersed across multiple content types is essential to repurposing. So if your company sells widgets, you may want to start broad with something like Top Widget Trends for 2014. This sort of topic gives you a lot of room to shift and refine your focus over time.

    Consider Different Audiences

    Once you have your general topic ironed out, think of how you could make content pieces that appeal to multiple audience types. Your audiences could be based on demographic, learning style, or both. For example, an infographic or video documenting Women’s Widget Trends for 2014 targets a specific demographic while appealing to those who are better at processing visual information. It’s easy then to see how a big topic like Widget Trends for 2014 can lead to multiple content pieces—it just depends on how far you want to dig down into a given concept to focus on different audiences and types of information.

    Start with Easily Translatable Content Pieces

    Now that you have a list of possible spin-offs from your core concept, think about which pieces would make an easy transition into different forms—if you create a slideshow first, could that be adapted to make an infographic? Could a blog post (or series) be worked into a video script, eBook, or white paper?
    Knowing that the first piece of content you construct will take the most time and effort up front, it’s important to consider how versatile that piece will be in the future. A good piece to start with is one that you can definitely envision taking on multiple forms for many audiences.

    Contact Big Red SEO Today at (402) 522-6468!

    As a leading web design and SEO company in Omaha, Big Red SEO creates strategies to help our clients rise to the top of search engine rankings. We hope this post gives you a good idea of where to start the process of repurposing your content to make the most of your content creation budget! If you have any questions about content creation, web design, or SEO, give us a call today at (402) 522-6468, and stay tuned for our third and final post about the value of repurposing!

    Kimberly Treacy

    About

    Kimberly Treacy (Talbot) is an SEO Guru with a ‘no bullshit’ attitude. As the owner of Big Red SEO, she provides companies of all sizes what they need to know to get their business in front of those looking for their services and products. Big Red SEO is one of the few search engine optimization companies that offers ‘industry exclusivity’ meaning we only work with one company within an industry and their market at a time.