Anyone who owns a business knows that you need new clients and customers to survive. To ensure that you’re always growing, you can’t simply rely on regular clients who are already happy with your services. Instead, you need to find new ways of garnering recommendations from those happy customers and drawing in more clients who may not have heard of your company but are actively looking for the services you provide.
How can you do this? With search engine optimization from Big Red SEO! In the modern world, companies with strong online presences get ahead, while others that rely on more traditional forms of marketing like print, TV, and radio stagnate and fall behind. If you don’t want your company falling into the latter category, you need search engine optimization services from a local SEO agency to boost your online presence above your competition!
Tip 1: Make Your Business Personal
The one thing that consumers are looking for in the companies they do business with is personality. Before new customers purchase anything from you for the first time, they want to know who you are, why you do what you do, and why they should trust you to deliver what they need (as opposed to the next business down the road).
Putting a personal touch on the user experience of your business website isn’t hard to do, and often it starts with a few simple tweaks on your “About Us” page. Use this opportunity for potential customers to get to know your company, your staff, and what sets you apart from the crowd. Tell an inspiring story about your founders, let visitors get to know your company culture, or do anything else that helps people on the road to liking and trusting you. As you do this, you’ll likely notice more new clients contacting you for your services!
Tip 2: Simplify Your Website for Best Results
Many business websites are too cluttered to do the job they’re supposed to do: communicate the value of a company’s services and entice visitors to take the next step. This is one of the big problems that keeps your business from getting new clients.
Websites get cluttered when companies don’t have a clear idea of what they want their websites to do, so take some time to sit down and make a list of goals for your website. What should your website accomplish? Should it educate visitors about what you do or get down to the business of selling right away? What’s the first thing a visitor should see when they get to your home page?
As soon as you have answers to these questions, you can start identifying elements on your website that don’t need to be there, as well as elements that you don’t have but really need. Once your website is streamlined and has a well thought-out sales funnel in place, visitors are more likely to turn into new customers.
Tip 3: You Need an Internet Marketing Plan
You know the old saying: “If you fail to plan, you’re planning to fail!” Nowhere is this more true than in the realm of internet marketing. If you don’t know what you want to do before diving into SEO, you’re liable to make big mistakes that send potential clients straight to your competition. Here are a few beginner’s tips for developing a search engine optimization strategy that yields real results:
- Work with a partner you can trust. There’s no way that you can learn all there is to know about search engine optimization and run your business at the same time. That’s why you need to work with a local white hat SEO agency with a track record of success like Big Red SEO.
- Identify your ideal client. Many small businesses don’t do this and it shows in their SEO results. Only by knowing your ideal client can you consistently attract the kind of business you want for long-term growth.
- Plan for the long-term. Search engine optimization isn’t magic. It doesn’t produce instant results, and any company that gives you a timeline for success that seems too good to be true is one you want to stay far away from. Only by creating a long-term plan for success can you attract new clients to your business.
Contact Big Red SEO at (402) 522-6468!
Our team at Big Red SEO knows that the key to success for small business is in getting new people to experience what your company has to offer. Loyal customers are great, but if you want to grow, you need fresh faces, too! Our search engine optimization company knows how to attract new clients to your business through comprehensive internet marketing strategies. Give us a call today at (402) 522-6468 to see how we can help your business sail past the competition.