When someone decides to start up a company, the selection of the company name is usually a personal decision. A photographer will more than likely put their name within the company name. A company selling a product will select to include the product description in the name. A service company will more than likely include the style of service within the company name. For example: Big Red SEO is based upon the Nebraska Husker football team and we include our main service, which is SEO. Over the years, we have found that a company name is more personal to the individual starting the company and not directed towards the clients.
After selecting a business name, the owner will try and register the company for a domain name. If the correct domain name is selected it will help the company gain recognition. A visitor to your company or site should know exactly what you do or what services you provide by your company name and the domain name. They should match, or be as closely related as possible.
Take Care of Your Investment
When creating a website, the domain name is the biggest investment you will make. We are not talking about the $10 it takes to register the domain name. We are talking about picking a long-term domain name that your company will stick with for the remainder of your business. A site has to age with Google to become recognizable, so if you start a new domain for a company to replace the old domain you will have to start all SEO campaigns over again, as Google does not recognize the domain change. This can cost a lot of time and money when starting a new marketing plan.
When picking a company and domain name, try to be your ideal prospect or client. Sit at your computer and do a Google search and see what your competition is doing. Understand how and why someone would search for your company. It would be ideal to have a keyword or two within your company name and domain name.
Contact Big Red SEO Today!
Big Red SEO is located in Omaha, Nebraska and offers Search Engine Optimization, Search Engine Marketing and Web Design services to Nebraska and surrounding states. Do you need help selecting a company or domain name? Feel free to contact us and we can help guide you in the right direction.