SEO Omaha Company Discusses How Quality Drives Conversions

SEO Omaha_Big Red SEOOptimizing your site to rank higher for specific search queries entails more than on page manipulation of Meta tags, titles, descriptions and keywords. While exceptionally well branded products and services can drive sales on their name alone (eg. Pepsi, Kleenex and Xerox), the vast majority of businesses don’t share that luxury. Fortunately, the Internet levels the playing field to a large extent.

The key lies with optimizing your prospects “perception” of your brand. In much the same way that Google uses “quality scores” in AdWords campaigns to position their client’s advertisements, properly managed Omaha Search Engine Optimization campaigns, like those contracted to Omaha SEO Companies can increase their client’s perception of value. Higher perceived value of your company directly translates into brand awareness, increased sales activity, jumps in search queries and many more conversions.

Value is Perceived

Making the jump to “well branded,” the perception of your brand can be significantly improved with effective copywriting. As an Omaha Search Engine Optimization company, we suggest capturing your prospect’s attention in the first few moments after they’ve landed on your site. The more professional your presentation, the greater the odds that you’ll be able to emotionally motivate them to action.

Is Your Goal to Increase Conversions?

What fundamental elements need to be addressed to drive higher conversion ratios? First on the list is reinforcing your prospect’s existing pain. If you have a “brick and mortar” business, you can translate existing (offline) sales strategies to promote online calls to action. Those online calls to action work for you 24/7/365.

In direct sales, it’s important to ask lots of questions, and then focus on listening – to pick up on your prospects “hot buttons” or pain. In person, using the POCCAD approach works well. This means asking questions related to personnel, their organization, their current system, their current vendors, what applications they’re using, and who their decision makers are. Once you’ve exposed their pain, this allows you dig deeper so you can propose solutions that benefit both your client and your organization.

Online, this approach needs to vary slightly, although the principal strategy remains the same. Successfully exposing pain here requires performing detailed research into industry trends, doing search queries on the major search engines and in reviewing industry specific forums. Your competitor’s websites can also be a great source of information, especially comments on their blogs and info on their knowledge base articles.

Exceeding Your Prospect’s Expectations

In sales, the psychology of know, like and trust are key factors to increasing close ratios, and online to maximize conversions. Prospects judge and set their expectations of your website and your products and services against sites they’ve just left. Confused prospects never buy, so your calls to action need to be highly focused. Landing pages need to be set up that directly correspond to specific calls to action. Too many choices lead to confusion. As a note, we’re not referring to attributes like sizes or colors of the same product, but rather to diverse offerings.

The trust factor in know, like and trust addresses risk. Online, you can convey trust via testimonials. Another strategy could be to offer guarantees that compare favorably to your competition. In e-commerce, SSL certificates are essential if you’re capturing credit card information on your site (the lock icon). SSL certificates come in different sizes and flavors, and while some of them vary only by their warranties, others like Extended Validation (EV), SSL Certificates meet the highest standard in the Internet security industry for website authentication. EV SSL Certificates give high-security web browsers information to clearly display a website’s organizational identity. The high-security web browser’s address bar turns GREEN and reveals the name of the organization that owns the SSL Certificate and the SSL Certificate Authority that issued it. Why is this important? It gives website visitors an easy and reliable way to establish trust online.

The Bottom Line

Is your site perceived as professional?

  • Excessive grammatical errors, broken links or content that doesn’t relate to a prospect’s search query significantly impacts perception.
  • Successful calls to action embrace emotional “hot buttons” or pain that address the five senses of touch, feeling, sight, hearing and taste.
  • Just ONE conversion captures your new client’s “circle of influence,” which includes their hair dresser, auto mechanic, dentist, business associates, family members, mailman, dog groomer and on and on. These are prospects you could never reach on your own.
  • In other words, conversions lead to more conversions and improved activity on your website, which then translates into higher positioning on the search engines.

Contact Big Red SEO Today!

Do you have questions about Search Engine Optimization (SEO)? Contact Big Red SEO, a successful and efficient SEO Omaha Company at (402) 522-6468. Our mission is to help businesses be found where their customers are looking. More than ever, potential customers are searching for services in their local area. We can help you get the results you deserve.

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email
Check Out These Other Articles

Sell More With a Content Marketing Strategy

Marketing strategies are not a new thing. Businesses have used them for decades, and while the marketing aspect of business has changed, a lot of the ways to get successful results have not. If you don’t have a strategy in place then you are doing your company a disservice. You have to be proactive in this arena in order to

Conversion, Bounce and CTR Look for Specific SEO Metrics

To determine if your search engine optimization campaign is working, measuring the conversion, bounce rate and click though can help. We focus on measuring, then managing the metrics that correspond directly to meaningful gains for your business, organization or website. As mentioned in our article “Does PageRank Even Matter Anymore?” focusing only on ranking signals can be very misleading. At Big

The Search for the Perfect SEO-Friendly Blog Post Length, Part 3

Now for the moment we’ve all been waiting for! Our Omaha search engine optimization and content creation team here at Big Red SEO promised to give you the definitive answer on the ideal length for your blog posts, and by Jove we’re going to make good on it! In case you missed it, our last post in this series covered

Close Menu