Whether your business is new to the world of search engine optimization (SEO) and content marketing, or you’re a veteran content marketer who’s always been successful at reaching new customers and clients with your writing, everyone runs into the problem of hitting a writing roadblock. It’s nothing to feel bad about! No one ever said that educating potential customers about your business every day was going to be a cakewalk, and even the most brilliant writing minds stall out at times.
Coming up with new, helpful things to talk about on your business blog can be hard, especially when you’re starting to feel like there’s nothing new under the sun. Our content creation specialists at Big Red SEO in Omaha want to share some tips for refreshing your content strategy to keep it moving forward!
If you’re writing engine just died and you have a publication schedule to keep, the worst thing you can do is start to worry about it. You may feel like you’ve covered all the ground you possibly can on your blog and written the most in-depth white papers on every single aspect of your business that anyone would care about.
The most important thing to remember when these feelings hit you, though, is that every business has limitless possibilities for content ideas. Just because they aren’t coming to you now doesn’t mean that they’ll never show up.
Truth be told, stressing over the fact that you don’t have any new ideas creates an environment that’s not good at all for creativity. For more information on fostering a creative environment in your workplace, read our article, “An SEO Company Tells You How to Grow Office Creativity.”
If you’re having trouble coming up with new ideas for content, the best thing you can do is allow ideas to come to you, and sometimes that means stepping away from work to get your mind in a different space.
Our SEO Omaha specialists recommend going for a walk or having a conversation with a colleague that’s not about work. When you come back to the drawing board, chances are you’ll start to see things from a fresh perspective.
SEO Omaha–Let the Content Come to You
Here’s the thing–sometimes it’s better not to do all the footwork yourself. While we’re all about being proactive with your research, plenty of tools exist to make the research process easier.
For instance, you can subscribe to industry newsletters through email, and this way you can have a steady flow of industry-relevant news and information coming directly to you. This will give you a stream of potential content ideas from others who are in the know in your industry, and it also presents opportunities for quality link-earning through interactions with other industry leaders.
To go further in this direction, our SEO Omaha team recommends creating a Twitter list of industry experts whose opinions you want to keep up with–whenever you feel your writing engine start to sputter, you can refer to this list and get ideas from their tweets and posts.
Note: It’s great to adapt, clarify, and add to the ideas that you get from other industry leaders, but you should always give credit where credit is due. It can also help to talk directly to those whose ideas you’re working with–having real conversations with them can lead to more new content ideas.
Contact Big Red SEO in Omaha at (402) 522-6468
It’s not the end of the world when you’re stumped for new content ideas! We here at Big Red SEO in Omaha hope that by following these tips, you can overcome even the most stubborn bouts of writer’s block to create the content your readers need. If you need a partner for some of the heavy lifting, though, you can rely on our content creation team at Big Red SEO. We can create and implement a personalized content strategy that gets your business noticed both by search engines and potential customers. Give our SEO Omaha specialists a call today at (402) 522-6468!