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SEO Omaha Starter Guide: Titles and Descriptions

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    If you run an Omaha business and you’re new to the idea of search engine marketing (SEM), chances are you have many questions and don’t know where to begin. Should you try to learn the process yourself or hire an outside company to do it for you? When can you expect to see results from your ongoing investment in search engine optimization?

    Here at Big Red SEO in Omaha, our team of SEO professionals has been in the industry since the 90s, and we believe that the best way to show you the value of our services is to be as transparent about what we do as possible.

    That’s why our long-running blog talks about every possible SEO topic under the sun, from getting the basics right to understanding the most complex aspects of our business. This wealth of free resources is just the beginning because when you sign on as a client of Big Red SEO, you get personalized white-hat SEO services that other companies simply can’t beat.

    Today we’ll go back to basics to discuss how important titles and descriptions are to your website and rankings regarding SEO.

    Titles and Descriptions—How Search Engines Find You

    Ever wonder just how search engines like Google know to show your content to users in response to their queries? The whole process starts with page titles and descriptions (also known as meta descriptions). These little bits of text are really important to search engines because these are the pieces of information that web crawlers analyze first when figuring out how relevant your page is to a phrase or question that someone types into the Google search box.

    A page’s title tag tells users and search engines what that particular page is about, so the more descriptive your title tags are, the better. The catch is that you don’t have much space to work with. Page titles should be limited to around 55 characters because that’s all the text that Google will display in its search results.

    It’s also best for every page on your website to have a unique title tag—this helps user experience by matching queries more effectively to the pages users are searching for.

    SEO Omaha Meta Descriptions—Your Page’s “Elevator Pitch”

    Just as every page on your website needs a title, they also need meta descriptions. This text gives you more space to describe a given page but not much more. For meta descriptions, you’re limited to around 140 characters, with any characters over that being cut off (“. . .”) automatically by the search engine and not displayed to searchers.

    Our SEO Omaha team calls meta-descriptions the “elevator pitches” of your pages because you have only a limited opportunity to tell searchers why they should be clicking on your result instead of any of the others that Google comes up with. This text should be concise, descriptive of exactly what’s on the page, and most importantly, it should give the searcher a compelling reason to click.

    Every page on your website should have a unique meta-description attached to it that sells the value of that individual page to searchers.

    Contact Big Red SEO at (402) 522-6468!

    The concept behind utilizing titles and descriptions on your business website is pretty simple, but for websites with hundreds of pages, like e-commerce websites or blogs with hundreds of entries, optimizing these pieces of text to be fully effective for SEO in Omaha can be a challenge. Fortunately for your business, our team at Big Red SEO knows exactly how to optimize titles and descriptions for maximum SEO Omaha benefit. Call us today at (402) 522-6468 or fill out our online contact form to request a free basic website audit!

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