When it comes to the best way to do SEO for websites, business owners from Omaha and the rest of the world have a lot of questions. While there’s no denying the fact that SEO is a complicated topic, that doesn’t mean it has to be impossible.
At Big Red SEO, we pride ourselves on being able to create actionable strategies for even the most complicated of topics. That’s why we think the best SEO help we can provide in this post is a reminder of what this form of marketing all comes down to. But before we hop into that discussion, we want to provide a brief reminder of a subject that’s been receiving a lot of renewed attention recently.
Understanding Black Hat SEO vs White Hat
If these terms seem confusing, it’s because they can definitely be unclear. What’s most important to remember about black vs white hat is that one is working against Google while the other is working within Google’s guidelines.
Black hat SEO is all about finding shortcuts through methods like spam or even hacking. Since those pursuits can get sites banned from Google’s index and even result in legal action, you’ll be happy to know that Big Red SEO is 100% on the white hat side of the fence.
By focusing on what we believe is the most important aspect of SEO for websites, we’re able to provide consistent results without worrying about running afoul of Google’s guidelines.
SEO for Websites All Comes Down to Value
The easiest way to frame SEO in the right context is to remember that Google isn’t a service for websites. Instead, it’s a service for users. And because Google wants to remain the top service, their focus is on providing the best experience to their visitors.
A big part of that experience is ensuring when someone types in a search phrase, all of the results that show up are highly relevant. Since Google wants to provide maximum value, the best way to approach SEO is by optimizing in a way that does exactly that.
As an example, if someone in Omaha is searching for car insurance, they may be interested in anything from learning about the different features of car insurance to comparing quotes from multiple providers. By creating content and a website that covers all of those topics in as much detail as possible, that hypothetical site is going to rank far better than one with just a few pages of generic content.
(402) 522-6468 is the Number to Call for Long-Term Omaha SEO Success
If you want to work with a company that understands the big picture of SEO for websites, Big Red SEO is the partner you need on your side. Contact us today at (402) 522-6468 to talk more about your business and its marketing needs.