Best SEO Tools & Resources
We are often asked, “What are the best SEO tools and resources?”. The simple answer is that you can start your quest to learn about SEO with a free tool from Google called PageSpeed Insights. Another great resource to use as one of your first steps into grasping SEO is Moz. They have so much information. Of course, after that, the sky is the limit!
With this in mind, we’ve put together a list of some absolutely awesome FREE websites full of incredibly helpful courses, tutorials, videos, and reference materials so you can learn the basic principles of SEO and assist you in making the right changes to your site that make an impact.
Please pay attention to the article or video publish dates as the suggestions may no longer apply to the times. Many things have changed over the years, but people often forget to come back and update or remove outdated articles, materials, and techniques.
Tools are helpful, but the real value comes from knowing what to do with the data. For existing pages and older blog posts, Google Search Console and Google Analytics 4 can help show which queries are creating visibility, which pages are earning clicks, and what visitors do after they land on the site. We explain that process in more detail in our article on how to find SEO keywords with Search Console and GA4.
Before we get started, you may also want to check out our Glossary of SEO Terms To Know. While it’s not a tool or service, we find it quite useful when trying to remember exactly what “KPI” or “orphan pages” mean.
SEO Learning Resources
- Search Engine Optimization Starter Guide By Google:
- MOZ.com
- SearchEngineJournal.com
- SearchEngineLand.com
- SEMRush.com
- ahrefs.com
- Yoast.com
- BrightLocal.com
- NeilPatel.com <- be aware, they’re very pushy sales popups
- Big Red SEO Blog :)
SEO Tools to Use:
- Ubersuggest.com – Video: How to use Ubersuggest by Big Red SEO
- Ahrefs.com
- LocalFalcon.com
- ScreamingFrog.co.uk
- Moz.com Free Tools
- Google Business Profile Posts Checker by Big Red SEO
WordPress SEO Plugins:
Web Hosting
We have used dozens of web hosts over the years. We currently host with SiteGround, and many of our clients host with them too. Fast servers, works for WordPress, live chat to talk to staff, and daily backups kept for 30 days. The daily backups is a big bonus! Some hosting companies don’t do backups, others overwrite after 7 days. When it comes to backups, you don’t normally notice an issue until several days or weeks after the fact. If you use this link to sign up for SiteGround, we do get a small commission.
SEO is a constantly evolving field that requires constant attention and new strategies if you want to stay ahead of the curve. Luckily, we’ve helped many companies learn how to better use search engine optimization as part of their digital marketing strategy.
If you need help implementing SEO into your plan for success, don’t hesitate to contact Kim or Conor at Big Red SEO! We can provide assistance in all aspects from WordPress website design and website audits through analytics tracking and competitor analysis.