When You Shouldn’t Break Into the Mobile App Market

March 12, 2014
by Kimberly Treacy

    Mobile App_Big Red SEOHere at Big Red SEO in Omaha, Nebraska, we’re all about watching and understanding trends as they develop, and since so much of our customers’ online experience today revolves around mobile, you may be tempted to extend your business into the mobile realm by way of an app. Without thinking long and hard about why your company needs a mobile app, though, yours could be relegated to the app store’s one-star trash heap and end up doing more harm to your bottom line than if you’d never thought to create an app at all.

    Our team of SEO and content development specialists at Big Red SEO want to make sure this doesn’t happen to you, so we’ve outlined some things you should consider before getting your feet wet in the mobile app arena.

    There are great apps out there…

    Let’s start out by saying what everybody already knows, that apps can be a really great thing. There are all kinds of good reasons for your business to develop an app. At their best, mobile apps give your customers a different way to interact and get familiar with your brand by providing helpful and timely information and creating unique buying situations.

    For instance, now that we can order Domino’s via mobile app, no longer do we have to wait as long for our cheesy, gooey deliciousness after a long day. Order as you’re pulling away from work, have the pizza guy waiting on your doorstep when you get home! This is a buying situation that wouldn’t exist without mobile.

    but there are more terrible apps than great ones.

    Of course, for as many great apps as there are out there, there are many more that just plain shouldn’t exist. Everyone wants their company to be responsive to the needs of mobile consumers, but sadly the market is oversaturated with pointless apps that companies have developed without a clear strategy. That’s time and hard-earned money down the drain.

    So before you go dumping your time and marketing budget into a mobile app that won’t deliver, ask yourself this one vital question to make sure your company actually needs one.

    Why are you creating an app?

    If you answer this question with “It’s cool!” or “Everybody’s doing it!” then you probably shouldn’t waste your time with an app. A mobile app should always be designed with a definite purpose in mind that provides a real value to your customers. Your app should deliver some kind of essential functionality that isn’t available through any of your company’s other platforms—in short, if your website can do it, you don’t need an app.

    Contact Big Red SEO Today at (402) 522-6468!

    It can be very tempting to jump into the mobile app market—they can be an important addition to your company’s marketing strategy, increasing brand awareness and bolstering your SEO efforts. Despite these compelling reasons to put time and effort into mobile app development, though, it’s even more important to have a strategy going in. How will your company’s mobile app deliver content and functionality that your website can’t? Only you can answer that question, and once you do have a strategy to make your efforts successful, you’ll have a better idea of where your app fits in this emerging (one might say exploding) market.

    Big Red SEO is a full-service SEO and web design company in Omaha, Nebraska—we specialize in developing cutting-edge strategies that give our clients more online exposure, making sure that potential customers can find them on leading search engines like Google, Yahoo!, and Bing. If your company needs an online strategy for producing more traffic, more leads, and more conversions, contact Big Red SEO today at (402) 522-6468!

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    Kimberly Treacy

    About

    Kimberly Treacy (Talbot) is an SEO Guru with a ‘no bullshit’ attitude. As the owner of Big Red SEO, she provides companies of all sizes what they need to know to get their business in front of those looking for their services and products. Big Red SEO is one of the few search engine optimization companies that offers ‘industry exclusivity’ meaning we only work with one company within an industry and their market at a time.