Simple Blog Design Shifts that Can Help SEO Marketing
When you hear businesses talk about their experiments with web design, rarely ever are they talking about the design of their blog. Well, we here at Big Red SEO ask, why not? Blogs are designed just like any other aspect of your business website, but for some reason, they’re usually an afterthought. A blog page is usually a pretty simple thing—it has a title, body text, subheading tags, maybe an image or two. But that’s not all that your business blog can do! It doesn’t have to look like all the other blogs in the ho-hum dustbin of history, and our SEO marketing experts at Big Red SEO are here to tell you how you can help your business blog do something different!
Create a Blog Identity with Canva Featured Images
Many blogs out there rely strictly on stock photo sites to supply them with images for their blog posts. The problem with this, though, is that there are a limited number of stock images shared among an increasingly competitive blog market. This means that many sites are using the same set of images, losing out on an opportunity to create an individual identity for their SEO marketing and set themselves apart from their competition.
With the rise of visual social media platforms like Instagram, Pinterest, and others, the images you choose to tie to your blog posts have become especially important. The last thing you want is to take the great content you’ve written and pair it with an image that’s bland, cheesy, or worse, reminds your readership of another article they saw on a competitor’s site!
An easy way around this problem that we’ve found at Big Red SEO is to create your own featured images with Canva. This service allows you to create your own personalized images for blog posts. The program is easy to work with and produces professional-looking results with a minimal time investment, which is great for your SEO marketing.
Keep Readers Clicking with Related Post Tools
If you want to increase your pages per session numbers, you’ll definitely want to look into using a related post plugin. If you’re unfamiliar with what related post tools do, look to your favorite blog site. If they’re using a related post tool as part of their SEO marketing, a list of other articles on their site that you’d likely enjoy will show up at the end of the article. These tools help your readers find other helpful articles on your site based on what they’ve already read—they follow you down the rabbit hole, read more of what you have to offer, and, once they’re comfortable, eventually they buy from you. That’s the idea in a nutshell!
Note: There are a couple of great related post tools our SEO marketing professionals recommend, including Contextly and Outbrain. Try them out and see which one you like better—we prefer Contextly for a few reasons: it’s almost entirely customizable, has an A/B testing feature, and sends your daily reports detailing per-post and overall site click-through rates.
Make Your Posts Tweet-worthy!
We’re all looking for ways to increase the tweetability of our blog posts, and one of the simplest ways to do that is to suggest tweet-worthy content via a click-to-tweet tool. You simply select a tweetable sentence or phrase in your article and this tool highlights that content in its own box with a handy button they can click on to tweet that information to their followers. This is a great way to increase engagement and pull in new readers!
Contact Big Red SEO Today at (402) 522-6468
Our Omaha SEO marketing team here at Big Red SEO hopes that you find this information useful! Simply by creating a personal identity through your images, keeping readers on your site with related post tools, and suggesting tweetable content, you can build the traffic that’s necessary for your SEO marketing efforts! If you have any questions regarding these tips or search engine optimization in general, contact our team today at (402) 522-6468! We can take your website out of hiding.