What to Do If Your Site Starts Losing Search Engine Traffic

May 26, 2016
by Conor Treacy
  • Business-Owners-Frustrated-with-Google-Search-Engine-Rankings-and-Drop

Search engine traffic is crucial for businesses of any size. The reason that this type of traffic is so valuable to businesses is it’s highly targeted. Unlike traffic that comes from Facebook or other random sources, visitors that come from Google or Bing are searching for something specific. As a result, they are far more likely to become a lead or customer.

The highly targeted nature of search engine visitors makes them very valuable for businesses. So if a business owner looks at their analytics data one day and realizes that their search engine traffic is significantly decreasing, it can trigger a feeling of panic. Although that reaction is completely normal, it’s not very helpful. A better option is to stay calm and take a methodical approach to figure out what’s wrong.

Pinpointing the exact cause of a dip in search engine traffic can be difficult to do. That’s why many business owners turn to Big Red SEO. Our experience in this field allows us to look at numerous possibilities and determine the root cause. While we highly recommend you call us if you notice a sudden decline in your search engine traffic, we want to cover a few of the most common causes of declines to help provide some insights into this situation:

Technical Issues

There are a variety of technical issues that can cause search engine rankings and traffic to decrease. From a problem with server speed to accidentally putting a noindex meta tag into a sitewide template, a site’s traffic will generally recover fairly quickly after a technical issue is identified and fixed.

Search Engine Penalty

Google can penalize websites for breaking its guidelines. The most common source of a penalty is when a site builds lots of spammy backlinks. To avoid this kind of problem, businesses need to be very careful about the SEO companies that they work with.

Increased Competition

A decrease in search engine traffic can also occur if a business isn’t proactive about their SEO efforts and they have a competitor that is working to increase rankings. Having an ongoing SEO strategy in place is vital to avoid losing search engine traffic to a competitor.

Don’t Wait Until Something Goes Wrong to Call Big Red SEO

As previously mentioned, Omaha businesses do call us when they discover a drop in their website traffic. Even though we can help in those situations, it’s not the ideal place for a business to find itself. A much better option is to call us before something goes wrong. By working with Big Red SEO, businesses can steadily grow their search engine traffic in a way that’s not going to suddenly backfire.

In addition to using an SEO strategy that complies with all of Google’s guidelines, we monitor our clients’ website for technical issues that can cause rankings to dip. By enlisting our help now, you can keep your business website on the right track instead of worrying about a traffic emergency in the future.

Call us today at (402) 522-6468 to learn more about our SEO services for Omaha, National and International businesses.

Conor Treacy

About

Conor Treacy has been in the SEO game since the mid-90's when SEO hadn't yet come into full fruition. He spends most of his days performing website audits, reading and writing SEO blogs and industry related material. The rest of his time is consumed with correcting people on their invalid and blackhat ways. The SEO world has changed in recent years, there's a lot of disinformation on the web!