The Tag-Team Knockout of Pay-Per-Click (PPC) and SEO
At Big Red SEO, we’re often asked by potential clients whether they should invest in PPC or Search Engine Optimization (SEO) to help attract new customers for their Omaha business. While there are certain situations where it makes sense to choose one over the other, it often makes the most sense to pursue a combination of both PPC Management and SEO. Since this decision is commonly framed as needing to choose either one or the other, we’re going to explain exactly why we think the two make such a good pair.
Proper PPC Management + SEO = Great ROI
The first reason that these practices can work together instead of being pitted against each other as SEO vs PPC is because using both strategies will maximize the visibility of your Omaha business in relevant results from Google. This can help you minimize the presence of competitors on the first page of Google results and establish your business as an industry leader.
Another benefit of using Google Adwords and SEO in conjunction with each other is you get access to more keyword data. This type of data will enable you to make more informed decisions about the best long-term SEO investments. And since combining PPC management with SEO will increase your overall traffic levels, it will provide more opportunities to test your site and ultimately improve its ability to convert visitors into customers.
Getting Started with PPC Ad Optimization
In addition to proper PPC Management to avoid inflated advertising costs, it’s also important to understand the basics of optimizing pay-per-click ads. Properly optimizing these ads begins with knowing how much space you have to work with for the title and description. For PPC ads, the max length for each component is:
Headline – 25 characters
Display URL – 35 characters
Description Line 1 – 35 characters
Description Line 2* – 35 characters
*this text may look different when ads are displayed on a mobile device
For comparison, the recommended length of the title tag for a standard website page or post is 50 characters, while a meta description should be between 125 and 140 characters long.
In terms of optimizing PPC landing pages, best practices include delivering exactly what the ad promises, having a unique sales proposition, testing multiple calls to action and including design elements that build trust.
Call Big Red SEO at (402) 522-6468 for Professional PPC and SEO Help
If you feel like your website should be attracting more visitors and converting a larger percentage of visitors into customers for your Omaha business, we can help. Give us a call today at (402) 522-6468 to discuss how we can use both PPC and SEO to help accomplish your business goals.