Branding and Brand Creation with Web Design

Take Creating a Logo Seriously – Here’s Why!

A good logo is a critical part of your company’s success. In this age of worldwide competition and consumers choosing goods and services literally from the palm of their hand, defining your business brand begins with your logo. No matter how you reach out to your consumers, a logo is their first impression of your business. Logo creation services help businesses to design logos that promote leading questions, not confusion. A logo within the context of an online platform or next to a name on a business card, need to tie into what your business message is about.

At Big Red SEO, we believe this first impression is similar to meeting a person for a job interview. With one glance, a potential employer gathers opinions about a prospects qualifications and personality. This first impression may say authority or creativity, but a business without a logo leaves, at best, no impression. Nothing to remember.

Why First Impression Is Important!

Your logo is the foremost tool for your business branding, at a glance it should be a simple image that says what your customers can expect. It shows where you are unique, like the Husker Red necktie or the endearing smile that gives a prospective job-seeker the edge over another candidate. At Big Red SEO, we look for personality in our interview candidates. As you can tell we lack nothing of personality and we love helping our logo and design clients capture their vision and personality in their projects with us. With consumers seeing at minimum 5000 ads in a single day as ask you where does your logo fall into that equation?

Establish Market Recognition Without All the Noise!

A simple, well designed logo can cut through the clutter (i.e. noise) in the consumer world. This is extremely which important to establish market recognition. A logo gives consumers recall of your business brand which in turn gives you authority. When working with experts who handle logo creation services, decide what aspect of your business to emphasize and then focus on it. Do not try to be all things to all consumers, your logo is intended to be your unique stamp.

What Does Your Logo Say About Your Business?

It may surprise you how many details the over stimulated consumer of today actually gathers from a specific logo. A logo used consistently within your business branding strategy shows commitment and dedication to your product or service. By having and displaying a logo you are proud of, this pride in your business and services comes across to the consumer.

Logo No-No’s!

Generic logos from a template or free clip-art may seem like a time-saver, but it shows no loyalty to your own brand. “Where else are you cutting corners?” your customers question. Or perhaps your company is new and the priority for a logo has not reached the top of your pile. Savvy consumers will wonder if they can trust this new business on the block. Logos are only one detail in the scheme of your business, if this detail is ignored, what other details are neglected? Don’t fool yourself into thinking consumers don’t quickly make evaluations like this with every flyer or online advertisement.

If you have any questions regarding logo creation services or if you would like to get started on creating a brand image contact us today at (402) 522-6468. We’d be happy to help you!

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