The Importance of Creating a SEO Strategy

April 10, 2015
by Kimberly Treacy

    The Importance of Creating a SEO StrategyThe majority of Omaha businesses have realized that if their website ranks well for targeted searches in Google, they’re going to attract more customers. Since Google can be a direct source of customers, businesses want to improve their rankings as soon as possible. However, diving right in isn’t necessarily the way to go. Big Red SEO has spoken with plenty of potential clients who understand the importance of SEO. Many Omaha businesses in this position are even trying a handful of SEO tactics as they are frustrated from not seeing the results they want from their SEO efforts.

    If this scenario sounds very familiar, there’s a good chance that what’s holding back your Omaha business from finding SEO success is not having the right strategy in place. While taking time to come up with a SEO strategy may simply sound like another thing that’s going to keep you from seeing results as quickly as you’d like, it’s usually the key to securing all the benefits that come along with consistent and sustainable SEO improvements.

    Based on the fact we’ve seen firsthand at Big Red SEO just how much businesses can gain from developing and implementing the right strategy, we want to go over the key components that go into creating an effective strategy.

    Identify Your Specific Goals

    When utilized correctly, SEO can be a very powerful tool for local businesses. However, that doesn’t mean SEO is some kind of magical solution. At the end of the day, it’s another marketing channel that’s especially well-suited for the modern world. Based on that, it doesn’t make sense to treat SEO differently than you would another marketing channel. In fact, giving search engine optimization some kind of special status is why many businesses end up feeling disappointed by it.

    Instead of taking that kind of approach, a better path is to figure out exactly what you want to accomplish with search engine optimization. For most businesses, the ultimate goal is to bring in more leads or customers. But because more is a very vague term, it’s important to go deeper and figure out exactly how much growth you want this channel to drive.

    As with most forms of business projections, there will be some estimates involved in the SEO goals you identify. The important thing to remember is that those types of estimates aren’t necessarily a bad thing. Actually going through the process of identifying specific goals will do a lot to help shape the rest of your SEO strategy.

    Figure Out Where You Currently Stand

    The next step in this process is to look at where your Omaha business currently stands. The reason that you don’t want to skip this step is it will give you a realistic understanding of what it’s going to take to start seeing the results your desire from SEO.

    For example, if your business doesn’t have a website or has a website with a design that’s significantly outdated, you’re going to have to take care of those issues before you can move on to driving traffic. On the other hand, if your site is already getting some traffic from Google but not as much as you’d like, it will be possible for you to start seeing increases in a shorter amount of time.

    In addition to looking at your website’s current traffic level, it’s important to evaluate other key factors as well. For most sites, conversion rate is a vital metric. Whether your goal is to get more people to sign up for your email list or actually convert visitors into customers on your site, it may be necessary to focus on improving your site’s conversion rate before you can start maximizing the value of increased search engine traffic.

    Set Realistic Expectations Based on Investments and Resources

    One of the reasons that Big Red SEO is so passionate about producing informative content through our blog is because there are far too many SEO “providers” out in the world who promise incredible results for just a few hundred bucks. Not surprisingly, those “providers” always fall short of their promises.

    Even if you already know that there’s no magic solution that will boost your search engine rankings overnight, it’s still important to craft your strategy around realistic expectations. Not only do you need to understand that it can take some time to build momentum for SEO efforts, but also that the progress you make will depend on the investments you plan to put into this specific marketing activity.

    For example, if you only plan to publish a new blog post every other week, you’re not going to progress as quickly as another Omaha business that commits the necessary resources to ensure that two quality posts are published on their blog every single week. By setting realistic expectations based on the resources you’re committing to SEO, you can set achievable goals and avoid the frustration that so many Omaha businesses experience as a result of misguided expectations.

    Get Professional Help with Creating and Executing Your SEO Strategy

    If you can see why a SEO strategy is so important for your Omaha business but don’t feel comfortable pulling together all the pieces needed to create an effective one, the good news is this isn’t something that you need to do on your own. Instead, you can get professional help from Big Red SEO.

    At Big Red SEO, we take a lot of pride in the fact that we can help with every stage of the SEO process. Not only will we use our extensive experience to help you craft the right strategy, but we’ll also take care of executing it. So if you’ve previously spoken with SEO companies that talk a good game but fail to actually execute, you’ll be very happy with the hands-on approach we take with our work.

    Call us today at (402) 522-6468 to schedule a convenient time to talk about your business and its specific SEO needs.

    Kimberly Treacy

    About

    Kimberly Treacy (Talbot) is an SEO Guru with a ‘no bullshit’ attitude. As the owner of Big Red SEO, she provides companies of all sizes what they need to know to get their business in front of those looking for their services and products. Big Red SEO is one of the few search engine optimization companies that offers ‘industry exclusivity’ meaning we only work with one company within an industry and their market at a time.