What if our web design team at Big Red SEO told you there was a set of magic rules to designing websites, and that simply by following them to the letter you could drastically increase your conversions?
Well, that’s not too far from the truth. While we aren’t talking incantations or pulling rabbits out of hats here, our Omaha web design and SEO team here at Big Red SEO wants to let you in on some time-tested design secrets that work like magic to improve the look and end-user experience of your websites, all with the potential to boost your conversions to levels you have to see to believe!
1. Visual Hierarchy, Wherein More Prominent Elements Get More Attention
As in life where the squeaky wheel gets the grease, a more prominent visual element will get more attention from your visitor. This is one of the most important principles you can utilize to make the most of your web design, and proper placement of visual elements into the hierarchy can lead your potential customers where you want them to go. Consider the order of steps you want visitors to your site to take, and design the elements that embody those steps in such a way that visitors perceive them in a certain order.
For example, there are certain areas of your website that you want to garner more attention than others—calls to action, value propositions, your “buy now” button—so what do you want visitors to look at first, second, and third, all the way through the sales funnel? By establishing a hierarchy, through size differences and color contrast (because a bigger or differently colored element will naturally draw the eye), you can subtly guide your visitors around the site, making sure that they’re looking at the things you want them to look at, all in the order you want them looked at.
2. The Divine Proportion, Nature’s Mathematical Balance
From the curl of a nautilus shell to the layout of seeds in a sunflower head, from the shape of galaxies to your own DNA, the divine proportion (also known as the golden ratio) can be found many places in the natural world, and is known for its balance and aesthetically pleasing qualities, so much so that many artists and architects have used it to create some of the most striking and well-known art works and structures in the world.
The proportion can be expressed in different ways, but one of the most common is through the Fibonacci sequence, a sequence of integers in which each number is determined by the sum of the previous two (0, 1, 1, 2, 3, 5, 8, and on like this). You can use this ratio in the design of your website by thinking of the number sequence as corresponding to the relative sizes of elements that make up the site:
If you look closely at a well-known website like Twitter, you’ll see they’re already using the Divine Proportion as a structural starting point. You can also use this formula as a method of establishing visual hierarchy among the different sections of your site. Pretty neat, huh?
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These are just two time-tested ‘magic’ tricks of web design that can work together to help keep visitors to your website travelling down the sales funnel. Stay tuned for Part 2, where we’ll reveal more sleight-of-hand web design techniques for a site that will wow your customers!
As a full-service web design and SEO company in Omaha, Nebraska, Big Red SEO specializes in developing cutting-edge strategies to make our clients more visible to potential customers and business partners. We optimize your website from the ground up, starting with a full audit of your current website, and our web design and content creation services work to help you rise to the top of search engine rankings in Google, Yahoo!, and Bing. Give Big Red SEO a call today at (402) 522-6468 to get started!