There’s No Such Thing as Short-Term SEO, Omaha!
We here at Big Red SEO have heard many of our potential clients talk about the process of search engine optimization like it can be turned on and off like a light switch and still be effective. We don’t know where they got this idea, but since so many people think this is true, that got us thinking of ways we can explain what our company actually does and how an on-again, off-again approach to SEO in Omaha isn’t the best one.
We’ve come up with a number of examples to show you why SEO in Omaha is an investment in the long-term growth of your company. Once you get the ball rolling, it’s easy to lose your momentum—that’s why it’s never a good idea to stop your SEO efforts once you’ve begun. Years of steady returns from following SEO best practices can be wiped out entirely from a few months of doing nothing, and we’d hate for you to learn that the hard way!
Don’t Cut Corners with SEO
Here’s an example for you—take Company A in Omaha, who’s had a smart SEO strategy in place for years. They’re consistently at the top of the search engine rankings for all of their targeted keywords and phrases, they’re creating new content that’s published regularly on their blog, they’re posting on Facebook, Twitter, Instagram, the whole nine yards.
But then something happens. A new CEO comes in to shake things up, sees that the company is at the top of the search engine rankings, and decides to rein in or completely cut the internet marketing budget.
His reasoning: Why spend money on SEO in Omaha if we’re already at the top?
Our answer: So your company can stay at the top!
The flow of content (blog articles, videos, infographics, and everything else that the marketing team was in charge of creating) dries up, Google starts indexing their stagnant business website less frequently, and so begins their inevitable drop in the rankings.
SEO Omaha is Like Working Out
You wouldn’t expect to maintain your killer six-pack by doing a set of crunches every three months, and the SEO process is no different. You have to do a lot of work to get your website to a competitive level, then you go into maintenance mode. But that doesn’t mean that it’s time to relax.
You have to be ready at a moment’s notice to kick your SEO Omaha strategy back into high gear, and you can’t do that from a standstill. If your number one competitor starts a meteoric rise in the rankings and leaves you in the dust, it’s much easier to catch up and overtake them again if you’re keeping up with your SEO regimen.
The Bottom Line
There’s always room to improve your practices, to bring more value and industry knowledge to your website visitors and customers, to earn the kind of links that show your business to be the best at what it does. It’s a lot easier to maintain a top ranking once you have it than to regain ground once you’ve lost it.
If you’re thinking that your search engine optimization provider is a genie you can summon at any time to magically regain the rankings you lost by relaxing your SEO Omaha strategy, we’re here to tell you that that’s not a great plan. Instead, you should treat your SEO team as a full-time and necessary part of your business.
Contact Big Red SEO at (402) 522-6468!
There’s no such thing as short-term, short-sighted SEO that works. Omaha businesses should know that in order to be successful in their internet marketing efforts, they need to be constantly vigilant, and they need to have a long-term plan for success. At Big Red SEO in Omaha, we can work with you to develop a personalized search engine optimization strategy that can get your business to the top of the search engine rankings and, more importantly, keep you there! Give us a call at (402) 522-6468 to get started!