Imagine your Google AdWords campaign as a house. Is it mapped out correctly, with floors and stairs and doors and windows all logically placed to ensure that everything has a purpose? Or is yours more like a funhouse, with bathtubs on the ceiling and stairways leading to dead ends? If the structure of your AdWords house doesn’t make sense to you, it’s time to reorganize and start utilizing one of the best SEO tools you have.
At Big Red SEO, our search engine optimization team in Omaha can’t stress enough how important it is to keep careful tabs on your Google AdWords campaigns—after all, the service isn’t free, and if it’s not running smoothly then you’re wasting money. Read on while our Google AdWords experts at Big Red SEO show you how to analyze the state of your current AdWords campaigns and make them the best they can be.
Part 2: Reviewing Your AdWords Account Structure
You may find that when you first start auditing your AdWords campaigns that they need more than a quick sprucing up, and while it’s always good to be prepared for the worst (in this case, dismantling and building again from the ground up), you can start by checking for these common indicators of poorly built accounts:
Duplicate Keywords Everywhere!
It’s always good to have a tight grip on your AdWords campaigns, and it’s difficult to achieve that level of control with duplicate keywords. For instance, if you have duplicate keywords that appear across ad groups and campaigns, those phrases are in direct competition with one another. Seeing as how your ad is only shown once per user search, it doesn’t make sense for there to be two competing ads that are essentially the same.
The Wrong Balance of Text Variations
The ability to test ad variations is a very important aspect of a well-managed AdWords campaign, and in order to have this you can’t have too few or too many working variants. If you don’t have any variants at all, you’re flying blind with no idea of where to make improvements to your ads, but having too many can get confusing. Our search engine optimization professionals at Big Red SEO recommend having two or three ad variations for each ad you want to run for the best balance of experimentation while avoiding confusion from too many variables being in play at once.
Your AdWords Groups are Stuffed with Keywords
If you find that one of your ad groups contains a ton of keywords, consider reorganizing and splitting it into multiple groups. The reason for this is simple—the purpose of an ad group is to assign different ad text variations to different keywords, and limiting the number of keywords in an ad group can make the ads that display to searchers more relevant to their needs.
Contact Big Red SEO Today at (402) 522-6468!
Fixing these common Google AdWords problems can go a long way to getting your campaigns on the right track! For more tips on auditing your AdWords campaigns from the best local search engine optimization company, watch for Big Red SEO’s third and final blog post in this series! If you’re looking for a partner who has years of experience in the SEO and web design business, Contact Big Red SEO today at (402) 522-6468. We help our clients rise to the top of Search Engine Results Pages (SERPs) in Google, Yahoo!, and Bing by developing strategies tailored to you and your business.