More Tips to Optimize Your Google AdWords Campaign

Google AdWords_Big Red SEOImagine your Google AdWords campaign as a house. Is it mapped out correctly, with floors and stairs and doors and windows all logically placed to ensure that everything has a purpose? Or is yours more like a funhouse, with bathtubs on the ceiling and stairways leading to dead ends? If the structure of your AdWords house doesn’t make sense to you, it’s time to reorganize and start utilizing one of the best SEO tools you have.

At Big Red SEO, our search engine optimization team in Omaha can’t stress enough how important it is to keep careful tabs on your Google AdWords campaigns—after all, the service isn’t free, and if it’s not running smoothly then you’re wasting money. Read on while our Google AdWords experts at Big Red SEO show you how to analyze the state of your current AdWords campaigns and make them the best they can be.

Part 2: Reviewing Your AdWords Account Structure

You may find that when you first start auditing your AdWords campaigns that they need more than a quick sprucing up, and while it’s always good to be prepared for the worst (in this case, dismantling and building again from the ground up), you can start by checking for these common indicators of poorly built accounts:

Duplicate Keywords Everywhere!

It’s always good to have a tight grip on your AdWords campaigns, and it’s difficult to achieve that level of control with duplicate keywords. For instance, if you have duplicate keywords that appear across ad groups and campaigns, those phrases are in direct competition with one another. Seeing as how your ad is only shown once per user search, it doesn’t make sense for there to be two competing ads that are essentially the same.

The Wrong Balance of Text Variations

The ability to test ad variations is a very important aspect of a well-managed AdWords campaign, and in order to have this you can’t have too few or too many working variants. If you don’t have any variants at all, you’re flying blind with no idea of where to make improvements to your ads, but having too many can get confusing. Our search engine optimization professionals at Big Red SEO recommend having two or three ad variations for each ad you want to run for the best balance of experimentation while avoiding confusion from too many variables being in play at once.

Your AdWords Groups are Stuffed with Keywords

If you find that one of your ad groups contains a ton of keywords, consider reorganizing and splitting it into multiple groups. The reason for this is simple—the purpose of an ad group is to assign different ad text variations to different keywords, and limiting the number of keywords in an ad group can make the ads that display to searchers more relevant to their needs.

Contact Big Red SEO Today at (402) 522-6468!

Fixing these common Google AdWords problems can go a long way to getting your campaigns on the right track! For more tips on auditing your AdWords campaigns from the best local search engine optimization company, watch for Big Red SEO’s third and final blog post in this series! If you’re looking for a partner who has years of experience in the SEO and web design business, Contact Big Red SEO  today at (402) 522-6468. We help our clients rise to the top of Search Engine Results Pages (SERPs) in Google, Yahoo!, and Bing by developing strategies tailored to you and your business.

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email
Check Out These Other Articles

How Do You Know If Your SEO Campaign is Successful?

Do you ever wonder if you are doing everything right for you SEO and don’t know the next step to take? Honestly, if you have increased traffic on your website and/or increased sales, then good news, your SEO is working! However, if you do not, you’re probably wondering, “How do I get to increased traffic and sales?” Here are a

SEO Advice to Attract More Customers in Online ECommerce

SEO Advice to Attract More Customers

SEO can seem like a very difficult process. And while it’s true that it does require plenty of consistent work, that doesn’t mean it should be impossible for Omaha business owners to understand. If your business has a website but it’s not receiving as much traffic as you’d like, you’re probably very interested in learning how SEO can fix that

Help Your Omaha SEO with a Fresh Website Design

You have a business website that’s been active for a number of years, and you know that it’s been good for your business—people have been finding your business online, the phone has been ringing, and you’ve had a steady flow of customers from it. Lately, though, you’ve noticed that business has been slowing down. The calls have stopped coming in

Close Menu