I tried Google AdWords – It Sucked! 101 Negative Keywords

April 23, 2014
by Kimberly Treacy

    Google AdWords_Big Red SEOIf you’re looking to learn more about optimizing your company’s Google AdWords account, or if you’re looking to start a Google AdWords account, this article will be your newest secret weapon. If you’re new to Google AdWords, then welcome to the world of Google controlling everything! This can be a good thing, but it might also lead to a world of frustrations. At Big Red SEO, we recommend that newbies and advanced users learn to use this tool inside and out. If you’re familiar with our blogs you know that Google makes changes often, so it’s important to keep your skills sharp.

    I tried Google AdWords – It Sucked!

    Google AdWords is a different beast than organic SEO, and can result in your company losing money quickly if you’re not sure what you’re doing. At Big Red SEO, we receive calls daily by companies who have had bad experiences with Google AdWords.

    Google AdWords can immediately increase your website traffic, which leads to quick conversions if it’s done correctly. Again, you have to apply the time to learn. When a Google AdWords campaign is set up and managed properly, it can result in a huge amount of business. You can literally blow past your organic SEO competitors by leaps and bounds. Don’t get too excited just yet, though. Know that the highest dollar does not give you the first Google AdWords position! There are several areas you have to complete, learn, and enhance to stay in that first sweet spot.

    The main challenge with businesses that lose their shirt in AdWords is that they jumped into the deep end without understanding who their ideal target market is, what keywords they should be going after, and most importantly what their negative keywords were. In the worst situations, they have no clue where they were before they tried Google AdWords.

    What Is a Negative Keyword?

    Negative keywords are one of the most valuable tools in Google AdWords. This tool provides you the ability to remove specific keywords that do not apply to your industry. When the negative keyword is used correctly you can save money by filtering down to your ideal client. When you narrow the focus, your ad will not show up for the keywords you have placed into your “negative” area. For example, if you’re a bankruptcy attorney in Nebraska, you’ll want to make sure that the keywords “probono,” “joke,” “marketing,” or “cheap” are phrases in your negative keywords. These are generally people who are not looking to hire a bankruptcy attorney. If you do not perform this task there is a high chance your ad will show up in all searches for bankruptcy.

    Another Live Example of Negative Keywords

    Our SEO team in Omaha was recently approached by a window replacement company that wanted to target the word “windows” based on this being their main service offered. While we 100% agree that they install new windows, and repair windows, selecting a broad word such as “windows” is not the best solution for their industry.

    The president of the company wholeheartedly disagreed, so we had to deliver a live example to explain this process. The main challenge with selecting the keyword “windows” is that this keyword can be labeled for multiple categories. For example, did you want Windows 7 or Windows 8?

    Are you confused now, or did the light just go on?

    As you can see, Google does an amazing job by providing you with Google AdWords, and they do a pretty good job documenting how things work if you go digging through support pages, but explaining all the areas you should learn, such as “negative” keywords, is not at the top of the list.

    Contact Big Red SEO Today at (402) 522-6468

    At Big Red SEO our main focus is organic SEO rankings, however, we do also offer setup and management for Google AdWords. If you’d like some guidance regarding your Google AdWords account or an active campaign, feel free to call our SEO team in Omaha at (402) 522-6468. We’d be happy to provide you with a short list of Do’s and Don’ts.

    Kimberly Treacy

    About

    Kimberly Treacy (Talbot) is an SEO Guru with a ‘no bullshit’ attitude. As the owner of Big Red SEO, she provides companies of all sizes what they need to know to get their business in front of those looking for their services and products. Big Red SEO is one of the few search engine optimization companies that offers ‘industry exclusivity’ meaning we only work with one company within an industry and their market at a time.