Although content marketing is a relatively new term, it’s gained a lot of momentum in a short period of time. Now that content marketing has become such a popular strategy, businesses of all sizes are using it. While there’s definite value in this approach to online marketing, it’s not something that should exist in a vacuum.
What Content Marketing Means
The reason that content marketing has become so popular is because publishing great content online is an excellent way to bring new visitors to a website. However, the reason this term isn’t content publishing or something similar is because simply writing great posts isn’t enough for an Omaha business to get real traction online.
While that may have been enough 5 or 10 years ago, the Internet has become much more crowded. As a result, businesses need to put in the necessary promotion to ensure that their posts are noticed. That’s where the marketing component of this strategy comes into play. By properly promoting posts through online channels, businesses can get the most out of them.
The Relationship Between SEO and Content Marketing
When the term content marketing first started gaining momentum, some people saw it as a type of replacement for search engine optimization. However, as Big Red SEO knew from the beginning, that was a silly stance to take. Although the influence of social media has continued to grow, more people than ever are searching for information via Google.
Since Google continues to have the ability to send tons of targeted traffic, ignoring this source by failing to properly optimize content means that a business is missing out on a big opportunity. Another area where search engine traffic shines in comparison to social media is its long-term value.
While social media can send a large burst of traffic, it doesn’t take long for people to move on to the next popular thing. But since people search for information every day, when a piece of content ranks well in Google, it’s going to continue bringing in traffic for as long as it maintains its ranking. Best of all, the type of traffic that Google sends is highly targeted.
How to Ensure Your Best Content Ranks Well in Google
So, now that we’ve covered exactly why SEO and content marketing are such a savvy combination for your Omaha business, the next question to answer is how to begin producing and optimizing the right content. For many businesses, the biggest hurdle is simply getting started. The reason so many businesses hit this roadblock is because they don’t know what to publish.
The good news is there’s a surprisingly simple way to start publishing quality content on your website. The solution is to sit down and make a list of of the questions that you or members of your team are asked on a regular basis. Once you sit down and start listing these questions, you’ll likely be surprised by how many come up.
After you finish, you’ll probably have a few dozen question on your list. Now all you have to do is start writing out answers to those questions. As you finish writing an answer for each question, you will have yet another post to publish on your website. While you’ll have to do some editing and formatting, these answers will form the basis of new blog posts for your Omaha business.
As you can see, the key to writing great content for your Omaha business is to provide truly useful information to visitors. While this simple but effective strategy is a great way to begin coming up with posts, there is one more step that needs to be taken in order to get the most out of the posts that are published.
That step is to properly optimize them prior to publishing. The best way to do that is through keyword research. By taking the time to figure out what keywords people are using to search for the type of information you’re sharing, you’ll be able to ensure that you use the right language throughout your post.
As you progress with this strategy, you’ll likely hit a point where you run into one of two issues. The first issue is looking for new topics to write about. And the second issue is trying to find new keywords to target. While there are a few different ways to tackle either issue, one of the easiest is to look to your own Google Analytics data.
By going into the Search Engine Optimization section of your Google Analytics data, you’ll be able to find keyword phrases that are relevant to your site but that you aren’t currently ranking for. Using this information is a great way to come up with new posts or properly optimize existing posts. And while the data may be a little confusing to parse, a professional can help you make sense of it.
Big Red SEO Will Help You Produce Excellent Content
At Big Red SEO, we know from personal experience and work with our clients just how much the right content can accomplish for an Omaha business. Although there’s a lot to gain from this strategy, properly implementing and sticking with an optimized publishing schedule is much harder than many businesses expect.
If you like the idea of using content to continuously increase your site’s Google traffic but feel like you’ve already got too much on your plate, the good news is this isn’t a strategy you need to manage on your own. Instead, Big Red SEO will be happy to take care of it for you.
Since we have a team of talented writers and SEO experts, we can ensure that your site is updated with great new content that people want to read and Google wants to rank well. Our team will handle everything that needs to be done for these updates to occur on a weekly basis.
So if you’re ready to talk about how your Omaha business can grow with content marketing and SEO, call us today for a free consultation: (402) 522-6468.