Using Presentations as an Online Marketing Tool

March 13, 2015
by Conor Treacy

    Omaha Internet Marketing_Big Red SEOWith over 215 million monthly pageviews, SlideShare is one of the top 120 most-visited websites in the world. While this site is extremely popular, very few Omaha businesses are harnessing it as an online marketing tool.

    If this is your first time hearing about SlideShare but you’re interested in the idea of using it to market your business, this post will cover everything you need to know. And if you’ve thought about this marketing channel before but decided that it seemed too complicated to get an online presentation up, we’re also going to cover why this process is easier than most people expect.

    The Concrete Benefits of SlideShare As an Online Marketing Tool

    Before we dive into exactly what you need to do to create really great online presentations for your Omaha business, we want to take a step back and look at the specific benefits you stand to gain from this approach to marketing. At Big Red SEO, we’re well aware of the fact that there’s a big difference between online visitors and targeted online visitors.

    Since the latter group has the highest likelihood of becoming customers, that’s who you want to bring to your website. By utilizing the power of SlideShare, you can successfully increase the number of visitors in that category who come to your site.

    The first benefit your website and business will gain from using SlideShare as an online marketing tool is fresh links. While a link back to your site from a presentation isn’t going to skyrocket all of your rankings, it’s a simple but effective way to build a little more trust with Google.

    The second benefit is that SlideShare is a great source for a local citation. While people often assume that directories are the only place where they can get name, address and phone number (NAP) listings for their business, thinking outside the box makes it surprisingly easy to get citations from numerous other sources like SlideShare as well.

    Another notable benefit of SlideShare is because the site is so large and viewed as an authority by Google, it’s possible to rank for search phrases that your own Omaha business website wouldn’t rank for. So in the case of highly competitive keywords, a SlideShare presentation can be SEO optimized to maximize its ranking in Google. Then the presentation can include elements that encourage viewers to check out the actual website of a business.

    Finally, using SlideShare as an online marketing tool is a great way to bring people directly into your marketing and sales funnel. By sharing valuable information in your presentation, you’ll find that there are plenty of people who want to learn more. The simple way to keep those interested individuals engaged is to include an email signup at the end of your presentation.

    No Need to Reinvent the Wheel

    At Big Red SEO, we’ve found the most common obstacle that prevents businesses from utilizing things like presentations as online marketing tools is the belief that they’re going to have to spend a bunch of time coming up with new content for it.

    Since online presentations are just one of many marketing channels, there’s no reason to feel pressured to start from scratch. Instead, you can take existing content from your website or other marketing materials you may use and curate them into a compelling presentation. By taking this approach, your business will be able to get even more mileage out of the great content it already has.

    5 Tips for Optimizing Your Presentations

    While repurposing some of your existing content is a great way to come up with quality presentations that you can upload to SlideShare, there are some steps you should take to get the best results from this specific format. Let’s take a look at five important tips for optimizing an online presentation:

    Optimize slide titles

    Not only do you want to optimize the title of your entire presentation for SEO purposes, but you also want to do the same for the individual key slides throughout your online presentation.

    Avoid embedded text

    Because you want Google to be able to fully index all of the content in your presentations, ensure that your slides include actual text instead of embedded images in formats like PNG.

    Use your last slide as a call to action

    When someone reaches the end of your presentation, you don’t want them to simply move on to doing something else. Instead, you want them to interact more with your business. That’s why your last slide should include a call to action like downloading a free guide from your site or submitting a contact form to schedule a free consultation.

    Optimize your profile page as well

    Once you create a free SlideShare account, you will be given a profile page on the site. Since a link to your profile will be automatically included under the presentations you upload, be sure to take a few minutes to fill out and optimize your profile page. This will give people who click through easy access to the information they’re looking for.

    Share the presentations you upload

    What’s great about SlideShare is not only can you embed the presentation you upload on other sites, but you can also share links to it. So once a presentation is online, be sure to use avenues like Twitter and Facebook to promote it.

    Big Red SEO Can Help with All of Your Online Marketing Efforts

    Whether you want to get the ball rolling with your online marketing efforts or you feel that your Omaha business needs a new design, these types of efforts take a lot of time and energy. If your schedule is already packed with all the other responsibilities that go along with running your business, you’ll be relieved to know that Big Red SEO can handle all of your online marketing and design needs.

    Thanks to our expert team, we can handle all of this work for you. That means all you’ll need to deal with is the increased number of customers your business will attract. If you’d like to talk more about our proven online marketing solutions, be sure to give us a call at (402) 522-6468.

    Conor Treacy

    About

    Conor Treacy has been in the SEO game since the mid-90's when SEO hadn't yet come into full fruition. He spends most of his days performing website audits, reading and writing SEO blogs and industry related material. The rest of his time is consumed with correcting people on their invalid and blackhat ways. The SEO world has changed in recent years, there's a lot of disinformation on the web!