Whether you’re a business owner who’s never heard of search engine optimization (SEO) or you’ve been working with Omaha SEO professionals for years, you know that sometimes it’s not easy to keep your business at the top of the search engine rankings. With constant algorithm shifts come best practices that change over time, which can lead you feeling frustrated with the whole process. When you’re ready to throw up your hands and give up, we here at Big Red SEO in Omaha are here to remind you that SEO is a long-term investment in your company’s success and that despite all the recent changes in the industry, there are certain solid best practices that don’t change.
If you aren’t performing local search engine optimization on your business website, you can bet that your competitors are. If you start to see your rankings slip against your competition and wonder how you can stop that trend, you’ll want to keep the following tips in mind from our team at Big Red SEO!
Omaha SEO Success Depends on Content
You may have heard the saying “Content is King,” and in our industry that’s true more now than ever before. Google’s Panda algorithm update has cracked down on sites with poor-quality content, and now only websites with quality content make it onto the first page of Google. What’s the difference between poor and high-quality content? There are a few things that you should keep in mind:
- Length matters: While only you can decide how in-depth content should be to appeal to your ideal customers, Google and other search engines take content length into account in their ranking algorithms. Extremely short content (under 450 words) is considered thin and less valuable than longer content, so you’ll want to make sure you’re giving your content enough room to give your readers real value that they can’t get anywhere else.
- Original content matters: If you think you can simply copy content from elsewhere on the internet, switch the name and location of the company with your own, and be good to go, don’t be surprised when your content shows up on page 8 or not at all. Search engines don’t like duplicate content, and likely won’t display your content in search engine results when the exact same content has been published somewhere else before. For this reason, every page of your website should be unique and original. Remember, the idea is to give your customers valuable content that they can’t get anywhere else. It’s that kind of value that Google recognizes and rewards with top Omaha SEO rankings!
- Quality matters over quantity: It used to be that if you put out a ton of lower-quality content on a regular basis you could rise in the search engine rankings, but that’s not the case anymore. You’re much better off publishing content on your website less often if publishing more means you’re publishing crappy content. Of course, if you have the resources to publish 5 high-quality pieces of content a week, that’s all the better, and your rankings will reflect that.
Your Content Needs a Keyword Strategy
Just because you’re creating content doesn’t mean that your ideal customers will be able to find it and share it. To promote maximum reach for your content, you need to develop an in-depth keyword strategy to make sure that the words you’re using are valuable for your business.
Imagine this: you produce a piece of content that you think is great—it’s well-written and provides exceptional value that people can’t get anywhere else. It’s even at the very top of the search engine rankings for the phrases you were trying to target. It took you multiple hours of research, writing, and editing time to get your content ready to publish, but as time goes on, you realize that you’re not seeing any value for your business from that content. No one is clicking, no one is sharing, and no one is picking up the phone to call you.
After talking to an Omaha SEO specialist, you realize that the keywords you thought would be valuable to you actually aren’t, and that nobody is searching for those phrases on Google or any other search engine. If people aren’t searching for the terms you use in your content, it doesn’t matter if that content is ranked first on Google because no one will see it.
Contact Big Red SEO Today at (402) 522-6468!
As a local search engine optimization company in Omaha, our team at Big Red SEO knows how important having an in-depth internet marketing strategy is to the success of your business. Simply put, if you’re not doing everything in your power to enhance your business’ online presence, you’re losing customers to your competition.
If you want to stop the slide in your search engine rankings, you need an Omaha SEO partner who understands the industry’s best practices and knows how to implement the strategies that will get you ahead and keep you there. Give our team at Big Red SEO a call today at (402) 522-6468 and let us show you what we can do to help your business!