Whether someone is relaxing on their couch or is out & about, if they want to find something or are interested in learning more about a topic, there’s a very good chance that they will reach for their phone and search Google. Because so many mobile searches are conducted through Google, the company recently updated their algorithm to rank sites that are optimized for mobile screens. Since not having a mobile-friendly site can cost an Omaha business visitors, updating your site should be at the top of your to-do list.
What’s the best way to make your site look great on devices of any size? The best solution is to use responsive design. The reason responsive web design is the best way to ensure a site adapts to any screen size is because it only requires one set of code and everything is done automatically. Not only does responsive design allow a site to adjust automatically, but when someone does visit a site from a smaller screen, this type of design can put the most important information on a site in a prominent position.
At Big Red SEO, we’ve seen the positive impact that a responsive website can have on Omaha businesses. Since this type of design offers a lot of benefits, we want to cover the top six reasons you should opt for a responsive web design:
It’s What Google Recommends
When Google makes recommendations, business owners and webmasters listen very carefully. Since Google can send a lot of targeted traffic to sites that are properly optimized and promoted, it’s generally always a good idea to follow the search engine’s guidelines. That’s why it’s worth noting that when Google made their announcement about the mobile-friendly algorithm update, they specifically mentioned that responsive design is the best way to ensure a site is properly optimized for mobile devices.
Ensure That Visitors Can Find What They Want
Because a visitor may arrive at your site from Google or a number of other sources, there’s no way to know for sure which page they may end up on when they arrive. That’s why it’s so important for the main navigation and search feature of a website to be easy to use. The problem with older web designs is navigation can get hidden or even broken when someone visits a site on a phone or tablet.
One of the really nice features of responsive design is it puts all navigation links in a menu at the top of the screen. Since the menu is properly sized for a smaller screen, anyone who’s visiting the site can easily click it and then find the exact page they’re looking for.
Avoid Missing Out on Visitors from Social Media
If you look at the most common activities that phones and tablets are being used for, social media is at the top of the list. Whether it’s Facebook, Twitter, Instagram or Pinterest, people love using their mobile devices to stay up to date with what’s happening in their social networks. Because mobile devices generate so much social media activity, there’s a good chance that people may come across your Omaha business via social media when they’re using their phone or tablet.
Whether it’s a social media profile for your business or a link to your website that’s being shared, you want people to be able to click through and visit your site. Although that may not work out if your site has an outdated design, having a redesign that’s focused around responsiveness can solve this issue.
Decrease Your Mobile Bounce Rate
This ties in directly to the previous point. Regardless of the source, when someone arrives at your website, they are going to make their judgment about it within just a few seconds. If a visitor is on their phone and your site’s design is broken or takes too long to load, that visitor will likely hit the back button instead of clicking through to another page.
With a responsive design, you don’t have to worry about mobile visitors to your Omaha business website encountering those problems. Instead, the site will be easy to navigate and load very quickly. That combination will make it much more likely that visitors stick around and spend more time on the site.
Easily Make Changes to Your Site
While the basic design of your business website may not change very often, it’s normal to make additions and changes over time. With multiple codebases, trying to make even a small change can take quite a bit of time. But since responsive design only requires one file of styling code, changes can be easily made without consuming a lot of time or creating any concerns about consistency across multiple devices.
Convert More Visitors Into Leads or Customers
Businesses don’t have websites just for the fun of it. Instead, a business website should serve a specific purpose. While a business site can accomplish multiple goals, the primary objective of this type of site should be to convert visitors into leads or customers. As previously mentioned, the issues associated with older designs mean that it’s unlikely that mobile visitors will stay on a site long enough to convert.
Since mobile conversion issues can cost Omaha businesses a significant number of potential customers, updating to a responsive design can put an end to that loss. Although it’s just one of numerous metrics that a responsive design will improve, this alone is usually enough for a business to see a positive ROI from their new design.
Get Expert Help with Responsive Web Design from Big Red SEO
If you want your business to reap all the benefits that responsive design can offer, all you need is an experienced Omaha web design company that can fully handle this project for you. The good news is that’s exactly what we do at Big Red SEO. So if you’d like to speak with us in detail about creating a responsive design for your site, be sure to call us at (402) 522-6468.