When Omaha businesses come to us to discuss their website design needs, one of the most common questions they ask is what they need to do to find success online. Although there are a variety of ways to approach this question, the answer we like to give and focus on is building trust. If a business can use their website design to establish trust with both visitors and Google, everything else will fall into place.
Specifically, establishing trust means that visitors to the website will convert into leads or customers, and Google will send a steady stream of targeted traffic by ranking the site at the top of relevant search results. Once we explain to a business why we feel that trust is the key to online success, their next question is usually about what a website design needs to have to create trust.
In order for an Omaha site design to create trust, it needs to have the following three elements:
Research shows that when someone visits an e-commerce website, they are far more likely to place an order if there’s a phone number prominently displayed on the site. What’s really interesting about this finding is the majority of online users who place e-commerce orders never actually call the company. They simply want to know that if something goes wrong or they need help, someone will actually be there to provide assistance.
Prominently displaying contact information is just as important for local Omaha businesses. Having this information featured in a website design communicates to visitors that there’s an actual business in Omaha behind the site they’re looking at.
It’s important for a website to include content about the business and the products or services it sells. While this content can help guide people who are thinking about making a purchase, those individuals do want to hear from others as well. By using a website design that includes testimonials from customers, businesses can help establish the level of trust that’s needed for visitors to move forward in the buying process.
When someone visits a website, they never want to feel like they’re being misled. A site design that includes clear navigation is very important for giving visitors the confidence to know that they can find exactly what they want on the site.
Get a Website Design That Builds Trust from Big Red SEO: (402) 522-6468
The best way to get an Omaha website design that will build trust with everyone who visits it, is to work with Big Red SEO. Thanks to our extensive web design and SEO experience, we know exactly what it takes to win the trust of both visitors and Google.
In addition to the quality of work that we do, another reason Omaha businesses feel so comfortable working with us is we understand the need for a website design to drive actual business results. That’s why every design that we create is optimized around maximizing the number of visitors who are converted into leads or customers.
To learn more about how Big Red SEO can help your business with its web design needs, please call us at (402) 522-6468.